Global publisher of interactive entertainment 505 Games, global fashion, entertainment, and media company IMG, and world-renowned online gaming developer Funcom today announced the pre-launch of Fashion World Live
with Creative Director Pat McGrath
at Mercedes-Benz Fashion Week in New York
. Fashion World Live
is the first interactive online entertainment platform for fashion lovers and the first to fully integrate fashion brands into social media.
Fashion World Live, due to launch in September 2011, will premiere the first virtual fashion universe to exist in the social media space. Fashion World Live allows users to create and collaborate across all facets of the fashion industry— from design, styling, modeling, makeup artistry, photography, show production and more. Within the Fashion World Live community, which will exist initially on Facebook, users will explore and activate their own individual creative talents, collaborate and network with each other to create and build various dimensions of the fashion industry, and rise to fame with each challenge and success.