Licensing Fashion Articles

Read news articles about the licensing aspect of fashion.  This section contains news regarding licenses, licensees, licensors and all things relevant to licensed apparel.

Learn more about fashion licensing so that you can intelligently communicate with apparel licensing companies and possibly license a fashion brand...  By the way, during your research, we suggest you investigate leading fashion brands by using the new fashion brands directory.

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Beginning on August 9th, the assortment of co-branded Victoria's Secret (VS) PINK and National Football League (NFL) merchandise will be available in Victoria's Secret stores spanning each of these team's markets. This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 32 NFL teams and will include tees, sweats, hoodies and tanks.

Stockholm-based socks and hosiery brand Happy Socks is excited to announce that it has partnered with United Legwear Co. as its exclusive U.S. licensee and distributor.

Smack Sportswear (Smack), the leading brand of custom designed volleyball apparel for both indoor and beach volleyball players alike, today announced that it has signed a licensing deal with the National Volleyball League (NVL), the U.S.'s new professional beach volleyball tour.  

Total Apparel Group, Inc. today announced that its wholly owned subsidiary, Total Licensing, Inc. ("TLI"), has signed a five-year lease for new showroom space at 230 West 39th Street, located in the heart of Manhattan's Fashion District. The 1,850-square-foot space on the 6th floor will serve as TLI's primary East Coast showroom for SKECHERS Time Instruments, as well as additional licensed properties.

Authentic Brands Group (ABG), in addition to its recent acquisition of The Estate of Marilyn Monroe owned in partnership with NECA, Anna Strasberg and Anna Freud Center, announced today it has consolidated the licensing efforts of the Marilyn Monroe brand by signing exclusive agreements to represent the Marilyn Monroe photography of Milton H. Greene, Tom Kelley and Bernard of Hollywood – who together produced the most celebrated and recognized photographs of Monroe.

Phillips-Van Heusen Corporation (NYSE: PVH) and Ram Pacific Pte Ltd. have entered into a licensing agreement under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH’s option.

Iconix Brand Group, Inc. announced today that it has acquired the worldwide master license for the Ed Hardy® brand from Nervous Tattoo. Through this transaction, the Company will gain control of the licensing and marketing functions, and increase its total ownership stake in the Ed Hardy brand to 85%. Previously, the Company had a small investment in the brand through its joint venture with Don Ed Hardy.

Plans call for stores and shop-in-shops in China, Hong Kong, Taiwan and Macao

Phillips-Van Heusen Corporation [NYSE: PVH] has licensed Weihai Dishang Fashion Brands Co. Ltd., a subsidiary of China’s Dishang Group, the right to market a full array of IZOD brand men’s and women’s sportswear, footwear and accessories in China, Hong Kong, Taiwan and Macao.

Total Apparel Group, Inc. ("TAG" or the "Company") (OTC Pink: TLAG), a licensing, merchandising and distribution company focused on bringing national and international brands to the North American marketplace, announced today that it has added veteran industry leaders Robert Lineburg as President of TAG's wholly owned subsidiary Kappa North America, and Jeff Sirchio as Chief Operating Officer, respectively. Their combined 60 years of apparel industry expertise will significantly enhance both TAG's brand equity and business acumen, and position the Company for further pursuit of immediate market share.

If you need to build up a very profitable business, all you need to do is to make sure that you get brand licensing for your products. This will take your time to find a company that will help you out through all the necessary steps of effective brand licensing to give you a product definition that your customers will be able to identify with. It is important to offer your creativity an assurance of protection in every bit of the way. This is because should you fail to do so, you are always risking having them in the hands of competitors who might end up making a lot of money out of ideas that were originally yours. Get your brands licensing from MARILYN MONROE for example and make a difference in your fashion product lines. You should never take chances in any way with your inventions because there are very many people who are hungry for them out there and are always looking for the slightest opportunity to grab them. MARILYN MONROE branding licenses offer you the chance and opportunity to get customers emotionally attached to your products. Get branding license companies that will do every necessary thing to have your products achieving the required effect. With MARILYN MONROE, you will be helped to have your fashion brands well protected and accepted by the market which will be made to want to identify with your brands and even go ahead to spend extra dollars to identify with your products. Anything you feel needs to stick with your company should have branding licenses such that whenever it is mentioned anywhere, it always gets associated with you. These could be such as a song, a name or a product that you have come up with and need to keep in the market for a long period to offer you publicity as your company creation. Buying branding licenses for your products may however be a daunting task if you do not have all the information as to how to go about it. You need to get such a service from a company that understands all the corporate and legal modalities on branding license so as to get you the right license that will protect your brands effectively. The process of getting a company from where to buy your branding has become very easy. The internet has provided a very practical option for many companies to buy their certificates in a very reliable and easy way. The speed with which the customer is able to get the licenses is almost unbeatable as compared to any other company that may be providing the same services in the area In this way, you can then work towards getting your customers all the necessary satisfaction as promised with your brand licensing of your fashion creations. With us, you will be helped with launching of your brand and monitoring of the market responses to ensure that your brand licensing efforts are fruitful to you. In some cases, when need be, brand licensing evaluations and modifications may be necessary and you can always stay assured that every bit will be handled for you till you achieve the profits you are looking for.
Kmart, LF USA (a subsidiary of Hong Kong-headquartered multinational Li & Fung Limited), and Latin World Entertainment Licensing today announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability.

Vandor, LLC, an industry leader in the design and marketing of licensed consumer goods, has acquired the license to manufacture products featuring Audrey Hepburn.  Vandor signed a joint agreement with Paramount Pictures and Audrey Hepburn's estate to obtain the license, which has only been made available to a small group of manufacturers.  

G-III Apparel Group, Ltd. (NasdaqGS: GIII) this week announced that it had entered into licensing agreements with Smart Apparel, Inc. for men’s dress shirts, suits, sport coats, and dress trousers under the Andrew Marc and Marc New York labels. With a focus on department store and better specialty store distribution, both companies believe that there is a significant opportunity for the increasingly strong Andrew Marc brands in these key men’s categories.

“We believe in the potential and growing power of the Andrew Marc brands, and in our ability to translate them into attractive new offerings for tailored menswear.”

Volcom to Acquire Licensee in Australia

Volcom, Inc. (NASDAQ:VLCM) today announced it has signed an agreement to acquire the Volcom licensee in Australia. Terms of the transaction were not disclosed. The company anticipates the acquisition, which is expected to close in the third quarter, to be neutral to earnings in 2010.

“a great opportunity for us to continue to build brand strength and market share”

“This acquisition supports our continued commitment to building a solid following for the Volcom brand in Australia and maximizing our many strengths and prospects in this important region,” said Richard Woolcott, Volcom’s chairman and chief executive officer. “This is one of the most influential territories for Volcom, and this move represents a great opportunity for us to continue to build brand strength and market share.”

“We are very excited to more formally be coming under the Volcom global umbrella,” said John Clapham, chief executive officer of Volcom Australia. “We believe this will strengthen the company’s main aim to grow our share of the market and will enable us to take the brand to the next level in Australia and New Zealand.”

Australia has been home to the Volcom brand since 1993. Volcom has additional licensees in Brazil, Indonesia, South Africa, and Argentina.

About Volcom, Inc.

Volcom is an innovative designer, marketer and distributor of premium quality young men’s and women’s clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete-driven, creative and forward thinking. Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the United States and internationally. Volcom’s news announcements and SEC filings are available through the company’s website at

Jerry Leigh Apparel is proud to announce their partnership with actress and animal health and welfare advocate Betty White after obtaining an exclusive license in the apparel category to the actress' likeness.

Jerry Leigh will offer Betty White apparel for guys and girls at all tiers of distribution. This limited edition collection will include t-shirts as well as HoodieBuddie(TM) with HB3 Technology(TM) styles.
Matchbook Company, a talent consulting and licensing company, announces its first licensing program for Janie Bryant, award winning costume designer of AMC TV's hit show "MAD MEN".  Ms. Bryant will launch a 60's inspired collection of key statement pieces this fall at QVC.  

stride rite childrens shoes logo
Stride Rite Children’s Group, a leading provider of premium children’s footwear, launched the Star Wars by stride rite® collection today in all stride rite retail stores and with leading wholesale partners. The collection, part of a multi-year license with Lucasfilm Ltd., includes lighted character-inspired shoes that are sure to thrill young fans of the Star Wars films and the animated television series Star Wars: The Clone Wars. The innovative, fun, lighted technology featuring Captain Rex and General Grievous - to name a few – builds upon the Star Wars brand’s rich heritage and the excitement it generates from kids and parents alike. The collection will also provide stride rite quality, fit and comfort for action-packed kids…perfect for any Jedi in training!

“The addition of the Star Wars collection to stride rite’s product assortment provides kids with exciting new shoes based on some of their favorite characters and gives moms the quality and fit they trust from stride rite”

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