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Licensing Fashion Articles
Read news articles about the licensing aspect of fashion. This section contains news regarding licenses, licensees, licensors and all things relevant to licensed apparel.
Learn more about fashion licensing so that you can intelligently communicate with apparel licensing companies and possibly license a fashion brand... By the way, during your research, we suggest you investigate leading fashion brands by using the new fashion brands directory.
Delta Galil Licensee for Kenneth Cole Men's Underwear, Women's Intimates, Loungewear and Hosiery
- By Maxamillion Blick
- Published 01/4/2012
- Fashion News Articles , Underwear , Fashion Designers and Fashion Brands , Licensing Fashion Articles
- Unrated
Continuing to build upon its global expansion, Kenneth Cole Productions, Inc. announces that it has entered into a licensing agreement with Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange, DELTY.PK/OTCQX) for men's and women's underwear, loungewear and hosiery under both the "Kenneth Cole New York" and "Kenneth Cole Reaction" labels.
Tommy Hilfiger Global Licensing Agreement With Ittierre : Runway Collections
- By Maxamillion Blick
- Published 12/20/2011
- Fashion News Articles , Fashion Designers and Fashion Brands , Licensing Fashion Articles , PVH
- Unrated
The Tommy Hilfiger Group, which is wholly owned by PVH Corp, is pleased to announce an agreement with Ittierre S.p.A to license the men's and women's runway collections beginning Fall 2012 and pre-collections Spring 2013. Ittierre will produce and distribute apparel and the majority of accessories, with distribution concentrated in Europe, North America and Asia.
L-R-G Footwear Collection : L-R-G Announces New Licensing Agreement with Clean Plate Club
- By Maxamillion Blick
- Published 12/8/2011
- Shoes , Licensing Fashion Articles
- Unrated
Nine West and Marchon Eyewear Exclusive World-Wide Licensing Agreement
- By Maxamillion Blick
- Published 09/12/2011
- Accessories , Sunglasses , Licensing Fashion Articles , Jones Apparel Group
- Unrated
The Jones Group today announced that it has entered into an exclusive, worldwide license agreement with Marchon Eyewear, Inc. ("Marchon") for the creation, production, marketing and global distribution of ophthalmic eyewear frames and prescription-ready sunglasses under the Nine West brand. Marchon is known worldwide as a premier manufacturer and marketer of ophthalmic eyewear and sunwear.
NFL and College Licensed Sports Collection at Old Navy
- By Maxamillion Blick
- Published 08/16/2011
- Clothing and Fashion Accessories , T-shirts , Licensing Fashion Articles
- Unrated
Today, Old Navy announced 'Superfan Nation' a new in-store destination housing fan gear for the entire family. The move is an expansion of the brand's already successful licensing product strategy. In collaboration with the NFL and the Collegiate Licensing Company, a division of IMG worldwide, Old Navy will now offer apparel and accessories for all professional football and select collegiate sports teams in the U.S. Beginning August 18, Old Navy will bring the stadium fan gear experience to its nearly 1,000 U.S. stores, with each store having a tailored collection that caters to the favorite teams of the local community.
PINK NFL Collection Expands at Victoria's Secret
- By Maxamillion Blick
- Published 08/8/2011
- Fashion News Articles , Womens Fashion , Lingerie , Licensing Fashion Articles
- Unrated
Beginning on August 9th, the assortment of co-branded Victoria's Secret (VS) PINK and National Football League (NFL) merchandise will be available in Victoria's Secret stores spanning each of these team's markets. This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 32 NFL teams and will include tees, sweats, hoodies and tanks.
United Legwear to be Exclusive U.S. Licensee of Happy Socks
- By Maxamillion Blick
- Published 08/4/2011
- Clothing and Fashion Accessories , Licensing Fashion Articles
- Unrated
Stockholm-based socks and hosiery brand Happy Socks is excited to announce that it has partnered with United Legwear Co. as its exclusive U.S. licensee and distributor.
Smack Sportswear and National Volleyball League Signs Licensing Deal
- By Maxamillion Blick
- Published 08/4/2011
- Fashion News Articles , Clothing and Fashion Accessories , Licensing Fashion Articles
- Unrated
Smack Sportswear (Smack), the leading brand of custom designed volleyball apparel for both indoor and beach volleyball players alike, today announced that it has signed a licensing deal with the National Volleyball League (NVL), the U.S.'s new professional beach volleyball tour.
Showroom to feature SKECHERS Time Instruments
- By Maxamillion Blick
- Published 07/14/2011
- Watches , Skechers , Licensing Fashion Articles
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Total Apparel Group, Inc. today announced that its wholly owned subsidiary, Total Licensing, Inc. ("TLI"), has signed a five-year lease for new showroom space at 230 West 39th Street, located in the heart of Manhattan's Fashion District. The 1,850-square-foot space on the 6th floor will serve as TLI's primary East Coast showroom for SKECHERS Time Instruments, as well as additional licensed properties.
Marilyn Monroe Strategy : Iconic Photographers Unify Under ABG
- By Maxamillion Blick
- Published 06/9/2011
- Celebrity Fashion Articles , Licensing Fashion Articles
- Unrated
Authentic Brands Group (ABG), in addition to its recent acquisition of The Estate of Marilyn Monroe owned in partnership with NECA, Anna Strasberg and Anna Freud Center, announced today it has consolidated the licensing efforts of the Marilyn Monroe brand by signing exclusive agreements to represent the Marilyn Monroe photography of Milton H. Greene, Tom Kelley and Bernard of Hollywood – who together produced the most celebrated and recognized photographs of Monroe.
Ram Pacific and Phillips-Van Heusen Announce License Agreement for IZOD Apparel and Accessories
- By Maxamillion Blick
- Published 06/7/2011
- Fashion News Articles , Clothing and Fashion Accessories , Accessories , Fashion Designers and Fashion Brands , Licensing Fashion Articles , PVH
- Unrated
Phillips-Van Heusen Corporation (NYSE: PVH) and Ram Pacific Pte Ltd. have entered into a licensing agreement under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH’s option.
Ed Hardy Brand Worldwide Rights Being Aquired by Iconix Brand Group
- By Maxamillion Blick
- Published 04/27/2011
- Fashion News Articles , Fashion Designers and Fashion Brands , Licensing Fashion Articles , Iconix News
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Iconix Brand Group, Inc. announced today that it has acquired the worldwide master license for the Ed Hardy® brand from Nervous Tattoo. Through this transaction, the Company will gain control of the licensing and marketing functions, and increase its total ownership stake in the Ed Hardy brand to 85%. Previously, the Company had a small investment in the brand through its joint venture with Don Ed Hardy.
Phillips-Van Heusen Licenses Dishang for IZOD in China
- By Maxamillion Blick
- Published 04/8/2011
- Fashion News Articles , Licensing Fashion Articles , PVH
- Unrated
Plans call for stores and shop-in-shops in China, Hong Kong, Taiwan and Macao
Phillips-Van Heusen Corporation [NYSE: PVH] has licensed Weihai Dishang Fashion Brands Co. Ltd., a subsidiary of China’s Dishang Group, the right to market a full array of IZOD brand men’s and women’s sportswear, footwear and accessories in China, Hong Kong, Taiwan and Macao.
New Division President and COO Bring TAG Decades of Apparel Industry Expertise
- By Maxamillion Blick
- Published 03/10/2011
- Licensing Fashion Articles , Miscellaneous
- Unrated
Total Apparel Group, Inc. ("TAG" or the "Company") (OTC Pink: TLAG), a licensing, merchandising and distribution company focused on bringing national and international brands to the North American marketplace, announced today that it has added veteran industry leaders Robert Lineburg as President of TAG's wholly owned subsidiary Kappa North America, and Jeff Sirchio as Chief Operating Officer, respectively. Their combined 60 years of apparel industry expertise will significantly enhance both TAG's brand equity and business acumen, and position the Company for further pursuit of immediate market share.
Understanding What Is Brand Licensing
- By Shlomo Sham
- Published 02/3/2011
- Licensing Fashion Articles
- Unrated
If you need to build up a very profitable business, all you need to do is to make sure that you get brand licensing for your products. This will take your time to find a company that will help you out through all the necessary steps of effective brand licensing to give you a product definition that your customers will be able to identify with.
It is important to offer your creativity an assurance of protection in every bit of the way. This is because should you fail to do so, you are always risking having them in the hands of competitors who might end up making a lot of money out of ideas that were originally yours. Get your brands licensing from MARLIYN MONROE for example and make a difference in your fashion product lines.
You should never take chances in any way with your inventions because there are very many people who are hungry for them out there and are always looking for the slightest opportunity to grab them. MARLIYN MONROE branding licenses offer you the chance and opportunity to get customers emotionally attached to your products.
Get branding license companies that will do every necessary thing to have your products achieving the required effect. With MARLIYN MONROE, you will be helped to have your fashion brands well protected and accepted by the market which will be made to want to identify with your brands and even go ahead to spend extra dollars to identify with your products.
Anything you feel needs to stick with your company should have branding licenses such that whenever it is mentioned anywhere, it always gets associated with you. These could be such as a song, a name or a product that you have come up with and need to keep in the market for a long period to offer you publicity as your company creation.
Buying branding licenses for your products may however be a daunting task if you do not have all the information as to how to go about it. You need to get such a service from a company that understands all the corporate and legal modalities on branding license so as to get you the right license that will protect your brands effectively.
The process of getting a company from where to buy your branding has become very easy. The internet has provided a very practical option for many companies to buy their certificates in a very reliable and easy way. The speed with which the customer is able to get the licenses is almost unbeatable as compared to any other company that may be providing the same services in the area
In this way, you can then work towards getting your customers all the necessary satisfaction as promised with your brand licensing of your fashion creations. With us, you will be helped with launching of your brand and monitoring of the market responses to ensure that your brand licensing efforts are fruitful to you.
In some cases, when need be, brand licensing evaluations and modifications may be necessary and you can always stay assured that every bit will be handled for you till you achieve the profits you are looking for.
Kmart, LF USA and Latin World Entertainment Licensing Announce Contemporary Lifestyle Collection by Sofia Vergara
- By Maxamillion Blick
- Published 01/27/2011
- Licensing Fashion Articles
- Unrated
Kmart, LF USA (a subsidiary of Hong Kong-headquartered multinational Li & Fung Limited), and Latin World Entertainment Licensing today announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability.
Vandor Adds Audrey Hepburn to Its Extensive List of Legendary Licenses
- By Maxamillion Blick
- Published 10/13/2010
- Licensing Fashion Articles
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Vandor, LLC, an industry leader in the design and marketing of licensed consumer goods, has acquired the license to manufacture products featuring Audrey Hepburn. Vandor signed a joint agreement with Paramount Pictures and Audrey Hepburn's estate to obtain the license, which has only been made available to a small group of manufacturers.

