StyleMouse's use of new technology enables consumers to make online purchases and retrieve product information with the click of a mouse while watching fashion videos

Through the immediacy of the “Information Age,” including the immediacy of email/the computer era, DVR capability, online shopping, and beyond, today's consumers have certainly adapted shorter attention spans. This fast-paced lifestyle coupled with shorter attention spans has made traditional advertising less effective than in years past. Today's consumers are bombarded with countless messages and advertisements via traditional methods such as television and magazines, but online advertising has created just another venue for more messages to reach the already busy consumer/computer user.

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Pantone LLC, an X-Rite company, and the global authority on color and provider of professional color standards for the design industries, today announced the PANTONE^® Fashion Color Report Fall 2010. The report features the top 10 colors for women’s fashion for fall 2010, along with designer sketches, quotes and headshots, and is available for free download on the Pantone Web site at www.pantone.com/fall2010. The release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

“Mindful of consumers’ need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall”

The top colors for women’s fashion for fall 2010 are:

PANTONE 13-0632 Endive

PANTONE 15-1050 Golden Glow

PANTONE 16-1546 Living Coral

PANTONE 19-1764 Lipstick Red

PANTONE 18-3027 Purple Orchid

PANTONE 19-1526 Chocolate Truffle

PANTONE 16-5418 Lagoon

PANTONE 18-0538 Woodbine

PANTONE 14-1107 Oyster Gray

PANTONE 14-1307 Rose Dust

Opposites attract this spring as unexpected pairings rule the runways. Divergent style themes such as tender & tough, sexy & demure, glamorous & sporty and preppy & punk express the multiple dimensions of a modern woman's lifestyle. By reworking classic favorites with a punk edge, a feminine touch or a sporty detail, a whole new wardrobe can be created.

Shorts and trench coats top the list of hot spring items and dresses reappear with ruching, cutouts and sheer layering, creating a feminine look with an edge. Color palettes range from khaki earth tones to vivid citrus colors, and contrasting black with white and gold with silver also make statements this spring. Overall, embellishments on clothing and accessories transform last season's styles and add personality to any spring wardrobe.

"This spring bold new looks are created by wearing unconventional pieces together," said Stephanie Solomon, operating vice president for fashion direction at Bloomingdale's. "It brings a smile to my face thinking about all the versatility and creative freedom women will have by mixing this season?s hottest trends, from Aqua to Chanel, with pieces they already own."

Some see the latest fashion trends as unusual or maybe just different from the norm.

Stylesight, the leading global provider of trend content, tools and technology for the style and fashion industries, is excited to announce its exclusive sales and marketing arrangement with Japan's Itochu Fashion System Co., Ltd. Stylesight and Itochu Fashion System (IFS) will work together to offer a full suite of Japanese language products in December 2009 beginning with the launch of Stylesight.com.

Fashion Snoops, a leading online forecasting service for the fashion and style markets, announces today the launch of HOME - the company’s latest addition to its portfolio of subscription-based online trend services. Live today on fashionsnoops.com, Home offers a focused look at research areas and key trend indicators within the home and interior design markets.

Since 2006, Basel’s design and art neighbourhood has had a heart: it’s Riviera, “Destination für Mode und Verwandtes”. A shop which promotes young and upcoming designers, be it fashion or accessoires, and provides them with an opportunity to sell.

Read the full article at istwasesist.wordpress.com

Fashion designers are now innovating with eco-friendly fabrics made of soy, corn, hemp and even bamboo.

Jeanine Milillo has joined the trend and innovation consulting agency PeclersParis as Managing Director, North America.

An expert in both the strategic and creative aspects of trend forecasting, Milillo brings more than 20 years of experience to Peclers. Most recently, she was Vice President of Trend Resources at ESP Trend Lab in New York, where she advised clients in the fashion, beauty, consumer products and home design industries. Previously, she has held design, product development and merchandising roles, first at Liz Claiborne, Inc, and then at several leading accessories companies, where she was based both in the U.S. and in Europe.

“Jeanine’s breadth across multiple lifestyle categories will be a huge asset for us in advancing our mission of ‘fashioning the future,’” said Eric Duchamp, global CEO. “I’m confident that her ability to translate trends into tangible marketing concepts and new product ideas will help us expand our business in the U.S.”

Milillo is energized by her new role. “I’ve always admired Peclers for its exceptional vision, and I’m thrilled to work with a company that has such a long heritage in the industry,” she said. “Eric and I want to leverage Peclers’ creative expertise to develop exciting consumer experiences for our clients’ brands.”

About Peclers

Peclers is based in Paris, with North American headquarters in New York City. Founded in 1970, the company joined the WPP-owned Fitch Worldwide Studio Network in 1998. In 2007, Peclers recruited Eric Duchamp, previously an executive with Procter & Gamble Europe, to lead the firm into its next phase of international growth. In addition to a range of consulting services, Peclers is known for its outstanding portfolio of trend publications. The Peclers team encompasses fashion, home, consumer products and electronics designers; research specialists; and marketing consultants. The firm also maintains an international network of business partners covering 30 countries.

The Fashion Industry Network (www.fashionindustrynetwork.com) succeeds at offering fashion industry professionals a way to communicate with each other to share experiences and knowledge about resources, aiding their careers and businesses.

 

Founded by Apparel Search (www.apparelsearch.com), an online resource for people working in the apparel and textile industries, the Fashion Industry Network opened in July 2007 and already has more than 1,500 members from many facets of the industry who bring their perspective to groups, sharing what they've learned over time with both seasoned professionals and those who are new to the fashion industry. This networking with others offers priceless advice from people who've experienced the same situations. Questions can be asked and answered.  Special contacts on the site can be brought in as "friends."

How do seemingly distasteful fashions trends make a comeback, and more importantly, why do we fall in love them?

On the accessories floor, brands like Lockheart, Brighton and Junior Drake are making Texas-sized waves. Meanwhile nearby at The FIG, a new concept in contemporary gallery space, LA-based showrooms like Theresa Matthew Studio, Kristi Harris Sales and newcomer Select Showroom lead the Lonestar fashion pack with hometown labels like Single, unisex jeweler Renee Garvey and mens tees from California Rising. They’re serving up a vibrant mix of Hollywood-inspired lifestyle apparel and buyers are loving it. After all, director Shelli Mers has just announced 100% occupancy of The FIG with an impressive 31 of 46 permanent showrooms leased to California brands and approximately 90% of temporary spaces representing Left Coast cool.

Learn secrets of trendspotting, color forecasting and retail analysis utilized by the Pros.

Peclers Futur(s) 7 comes to the West Coast during week of 25 June 2007.

Independent fashion accessory company TOKYObay will make their national television debut as Tyson, a stylist on “Shear Genius”, is seen wearing their Sacchetto waist pouch. 

New Online trend service mpdclick launches a rival to the popular WGSN news portal. mpdclick is focused on kids teen and youth fashion and is already becoming an essential tool for design led retailers and brands. The service is offering a free 3 day trial to industry professionals on www.mpdclick.com

Hawaiian shirts make a comeback
Over the last century the Hawaiian shirt, also called the Aloha shirt, has become a fashion icon. The Internet has brought a wide selection of Hawaiian shirts to the fingertips of every consumer on earth, however, sparking a comeback of the ultimate tropical casual wear.