Yesterday

the British Guardian posted its web page an article denying Karl Lagerfeld’s retirement from Chanel house.

As

says Chanel representative to Relaxnews “KL is Chanel’s creative director and has a long-term contract that is by no means reassessed.” “His sucession is not on the agenda.”

The

first signs of Lagerfeld’s leave Chanel house was rumoured in the last summer. Then among fashion circles was rambling a rumour about talks of Lanvin’s creative director Alber Elbaz with Chanel to replace Karl Lagerfeld.

The last Paris scene collection where ALEXANDER MCQUEEN accompained it with live heart has been awarded a top design award. At the last week this award of Mcqueen was announced one of seven category winners at the Brit Insurance Design Awards 2010. Further it will to vie for Design of the Year 2010.
     
"The seven winners provide a snapshot of some of the most outstanding designs from the past 12 months and reflect

the important role design plays in improving people's lives," artist, and chair of the judges, Antony Gormley told the

BBC.

Until 6 June, the Design Museum hosts these category winners along with the other shortlisted designs. The ceremony for annoucment of winner will be on March 16. 

To end its mournful sadness the PPR is rising to re-vivify the McQueen label. According to the flash news of Daily Telegraph web-page the label's future is going to the hands of  fashion's Sunderland-born designer Gareth Pugh. 
It seems that the head of PPR  Francois-Henri Pinault want to see other British man as successor of British "Bad Boy".

The sameness of McQueen and Gareth Pugh is their theatricality. Style.com describes Pugh as the "latest addition to a long tradition of fashion-as-performance-art that stretches back through Alexander McQueen, John Galliano, and Vivienne Westwood to the eighties club culture of Leigh Bowery." Probably the boosters of Pugh such as  Kylie Minogue, Lady Gaga and American Vogue editor Anna Wintour will ardently lobby for Pugh's new chair.    

Macy’s, Inc. (NYSE:M) and Kenneth Cole Productions, Inc. (NYSE:KCP) announced today that they will launch a new, exclusive collection of men’s sportswear in fall 2010. Under their strategic alliance agreement, Macy’s will be the sole department store retailer of the new Kenneth Cole REACTION men’s sportswear line within the United States and its territories.

“Macy’s is one of America’s most iconic retailers and has consistently been one of our most important partners. Together we have experienced great traction in various categories under the REACTION brand, and we believe that men’s sportswear is the perfect opportunity to continue to develop our business and our partnership.”

StyleMouse's use of new technology enables consumers to make online purchases and retrieve product information with the click of a mouse while watching fashion videos

Through the immediacy of the “Information Age,” including the immediacy of email/the computer era, DVR capability, online shopping, and beyond, today's consumers have certainly adapted shorter attention spans. This fast-paced lifestyle coupled with shorter attention spans has made traditional advertising less effective than in years past. Today's consumers are bombarded with countless messages and advertisements via traditional methods such as television and magazines, but online advertising has created just another venue for more messages to reach the already busy consumer/computer user.

StyleMouse

Oday Shakar’s eponymous luxury handmade dress line has attracted national attention. The Orange County-born atelier designer created a line of ready to wear gowns that reflect his love of old Hollywood and celebrate the beauty that all women have by creating elegant silhouettes that accent women’s curves.

“My pieces are tailored to their figure and created based on their needs and desires. I live and breathe fashion; it is who I am as an artist and I feel fortunate everyday to be able to say I love what I do.”

The combination of Oday’s talent and passion for creating gorgeous pieces designed to give women the confidence they deserve is evident in his dresses. He aims to make every woman feel beautiful, elegant and special when she steps into one of his creations, regardless of her age or size.

Superstar Britney Spears Photographed by Three Iconic Photographers: Annie Leibovitz, Mark Seliger and Terry Richardson



Iconix Brand Group, Inc. unveiled today its spring 2010 marketing campaign for its junior brand, Candie's®, which is exclusively available at Kohl's Department Stores and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar Britney Spears as seen through the lens of three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.

“StyleMouse,” the new interactive Fashion/Lifestyle web series, is looking for Startup companies that have been in business for six months or less. If your company fits the bill and is in need of exposure and a helping hand to drive traffic to your new business, then “StyleMouse” wants to hear from you!

We can set up an episode featuring your young business and help to catapult it to millions of Internet viewers through our distribution network of blogs and websites. Your product or service will be placed actually within the body of the web show and is interactive and “clickable,” for viewers to either find out more or even purchase your product right then and there through your “Add to Cart.”

“StyleMouse” provides so much more than banner ads and “pop-ups” and it’s completely non-intrusive to the viewer, (extremely important these days.) The viewer is in total control and chooses to “click” on an item, only when they’re already interested and engaged.

Have your startup business become a household name in the “StyleMouse” universe and spread throughout the Internet.

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Learn more about what StyleMouse Fashion Videos can do for you.

Learn more about StyleMouse.

If you have an interest in StyleMouse, you are welcome to join the StyleMouse Group here on the Fashion Industry Network.

Iconix Brand Group, Inc. announced that they have renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is
available only at Kohl's Department Stores and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to
be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

Macy's (NYSE:M) has announced a new program, "Macy's Open Call," created to offer apparel and accessories designers, who are not yet Macy's vendors, the opportunity to introduce their work to Macy's Fashion Office. Designers, who must be at least 18 years old and use EDI compliant manufacturing facilities, will be invited to apply online from January 15th to January 31st by completing the online application, which will be available at macysinc.com/opencall. The Open Call will be held on February 25 and 26, 2010, at Macy's Herald Square in New York City.

Cherokee Inc. a leading global licensor and brand management company, yesterday reported financial results for its third quarter ended October 31, 2009 (the “Third Quarter”). Net revenues for the Third Quarter totaled $8.04 million, $5,000 greater than revenues in the comparable period last year. Operating income for the Third Quarter was $4.71 million, or $40,000 greater than the $4.67 million of operating income in the comparable period last year. Pre-tax profits for the Third Quarter totaled $4.72 million, as compared to $4.71 million in the comparable period last year. Net earnings for the Third Quarter totaled $2.77 million, or $0.31 per diluted share, as compared to $3.25 million, or $0.37 per diluted share, in the comparable period last year, due to a lower tax provision in the comparable period last year resulting from certain favorable tax-related adjustments. The Company ended the quarter with cash and equivalents of $9.26 million, net receivables of $7.45 million and no debt.

Phillips-Van Heusen Corporation (NYSE: PVH) announced today that it has licensed Jensan Apparel Corporation to produce and market a full range of golfwear for men, women and children under PVH’s IZOD G brand.

Jensan’s first IZOD G collection, set to arrive in stores in Fall 2010, will be distributed in green grass shops; golf, tennis and sporting goods stores; and specialty stores. The territory licensed to Jensan includes the United States, its territories and possessions, as well as Canada.

The Timberland Company (NYSE: TBL), a leading outdoor footwear and apparel company, today announced an exclusive partnership with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland^® footwear and apparel to the Indian market.

inca (Pink Sheets: IDGI) resort and swimwear debuts its new e-commerce online boutique, TheincaCollection.com, set to launch Friday November 20, 2009. The wildly successful resort collection headed by Stacy Josloff is now available with the click of a mouse. With the convenience of theincacollection.com online boutique, the chic collection of sophisticated swimwear and resort wear is poised to explode on the market.

TheincaCollection.com provides a user-friendly outlet for customers to shop both inca and inca girl, learn about the brand and see all of the noteworthy press inca has already received. The homepage features a revolving line of runway models showing ready-to-wear inca. When a user selects one model they will gain entrance to the entire line from that particular season. Customers can then order the same pieces that debuted on the runway. The site will also be updated as new items come in so viewers can be the first to see any new inca collections. “We are thrilled to extend our brand to the Internet and make ourselves available to customers around the world,” says Josloff. “With our new state-of-the-art online boutique we expect to exceed customer expectations of the online shopping experience."

Since 1998, inca has been featured in major trend-setting magazines, including Vogue, Harper’s Bazaar, Glamour, Allure, Lucky, Marie Claire, Cosmopolitan and Sports Illustrated Swimsuit issue as well as on national television shows Good Morning America, and The Today Show. These intricate pieces appeal to jet setters and moms alike and have a strong following among fashion forward celebrities such as Kelly Ripa, Brooke Shields, Molly Simms, Denise Richards and Swimsuit Supermodel Marissa Miller.

Originally born ten years ago, inca has developed a complete resort collection including beach and home accessories catering to the needs of today’s stylish woman. Now creating their own one-of-a-kind fabrics, inca invites women to experience a never seen before sense of style. inca’s collection of clothing and swimwear is tailored flawlessly to the form of a woman’s body with opulent details, luxurious fabrics and impeccably intricate embellishments.

Inca’s retail venue is located on the main floor of Gansevoort South at 2317 Collins Avenue. 305-673-9170.

Beltsville Fashion Group signs junior belt, SLG and handbag license with Paris Blues. Product preview will be held during January 2010 accessories market with the official launch for March 2010 accessories market. The product will be designed with a focus on Back-to-school and Holiday 2010 silhouettes.