It's like Marky Mark and Kate Moss are back in sexy underwear, primping for the 21st Century!
Bare Necessities has launched an online digital lookbook in celebration of Calvin Klein's 30 years of iconic underwear, and it's the hottest photo spread since Marky Mark strutted his stuff for photographer Herb Ritts in 1992.
For the past 90 years, Maidenform has been redefining the intimates industry, from bullet bras to sexy shapewear, using new and innovative technology to create the best offerings for women. This year, Maidenform set out to reinvent comfort, exploring each touch point on the body, with an extraordinary collection that is designed to not only make women look good, but also make them feel amazing.
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes? Jockey International, Inc. has launched the "Staycool at The ESPYs" sweepstakes to celebrate its popular Jockey® staycool collection of underwear and T-shirts for men and women. Now through April 30, 2012, sports fans can enter for the chance to win a trip to ESPN's annual awards show in Los Angeles and meet Tim Tebow.
BraNovations, Inc. announces that Michelle De Sousa has been awarded U.S. Patent No. 8,062,093 for the FIRST and ORIGINAL SNAP TO BRA MOCK CAMISOLE, known as the Cleava®.
Continuing to build upon its global expansion, Kenneth Cole Productions, Inc. announces that it has entered into a licensing agreement with Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange, DELTY.PK/OTCQX) for men's and women's underwear, loungewear and hosiery under both the "Kenneth Cole New York" and "Kenneth Cole Reaction" labels.
First came the man boob busting t-shirt; now George at Asda launches its most innovative body-shaping underwear to date - the Bodysculpt Trunk, also known as "The Manx." It appears these products are not just for girls…men are also demanding more body-shaping underwear to help cheat their way to a buff physique.
Delta Galil Industries, Ltd. the global manufacturer and marketer of branded and private label apparel products for men, women and children, announces its acquisition, from Russell-Newman, Inc., of the assets of KN Karen Neuburger®, the lifestyle brand of women’s sleepwear, loungewear, robes, accessories and home products sold through department store channels. The brand joins both the Tommy Hilfiger® and Lucky® intimates branded businesses marketed by D2 Brands, a division of Delta Galil.
SPANX®, the brand known for making women’s butts look better on red carpets and in offices around the world, leveled the playing field with the launch of SPANX for Men. The perfect gift for the dad who has everything - except maybe a flat stomach - the Cotton Compression Undershirt eliminates beer bellies and love handles while offering lumbar support. Due to the sellout success of the cotton shaping tees, Spanx launched Zoned Performance Undershirts that target the abs and torso with compression zones and Cotton Comfort Underwear featuring the perfect pouch with a horizontal fly for easy access and added support.