A new concept in women's swimwear has emerged for the 2009 summer season. girltrunks combine the functionality and comfort of a traditional swim trunk, with a stylish flair and flattering fit designed specifically for women of all shapes, sizes and ages. Paired with well-fitting tops in halter and tank styles, girltrunks offers a versatility not often found in traditional women's swimwear. Taking women from the pool, the beach or the gym to lunch with a friend, running errands or anywhere women want to be stylish and comfortable in swimwear.

Sinful Clothing, the signature label for women with a wicked eye for fashion, will debut their Cruise '09 and early spring 2010 Swim Wear collections at The Miami Beach Swim Show, the largest swim show in the world, to be held at the Miami Beach Convention Center, July 18th through July 21st, 2009.

As of summer 2009, Body Look – the International Trade Fair for Body, Beach and Legwear – will take place annually instead of semi-annually. The trade fair will not be held in February 2009 as initially scheduled. The show’s organizer Igedo Company made this decision in consultation with the advisory board of Body Look which consists of representatives from the exhibitor, buyer and association sector. For this summer, the Igedo Company plans a new, extremely lifestyle-oriented exhibition concept with broader ranges and segments. The trade fair will be held from July 26 – 28, 2009 in Düsseldorf , Germany and will be the first event in Europe for the new order season in the bodywear and swimwear industry.

P.J. Salvage a well-known loungewear and intimates company -- takes on a new direction launching a beachwear apparel collection for women which made its debut at MAGIC on August 25, 2008.

On Tuesday July 8, 2008, JRG Entertainment held their press conference for their 3rd annual Bikini Under the Bridge Fashion Show at Skipper's Pierside Cafe', South Street Seaport, New York. The actual fashion show is set for Sunday July 27, 2008, Dumbo, Brooklyn, NY and will compose of a variety of beauties including Camille Macdonald from America's Next Top Model.

South Florida-based DHL, the world’s leading express delivery and logistics company, returns for a second year as sponsor of Mercedes-Benz Fashion Week Swim, held in Miami Beach at The Raleigh Hotel, July 18 through July 21. The annual designer swimwear event introduces the 2009 collections and highlights DHL’s role in delivering the latest fashions to runways and customers across the globe.

As a major international presence in South Florida’s business community, DHL provides its supply chain expertise to world-renowned designers, including many recognized brands with roots or an expanding customer base in Latin America. In fact, DHL is the primary supply chain partner for many of the designers participating in this season’s shows, including Tibi, which will debut a swimwear collection at Mercedes-Benz Fashion Week Swim, and ViX Swimwear, among others.

Speedo, the world's leading swimwear brand, recently unveiled the special Olympic edition Team USA LZR RACER suit. Speedo worked with legendary design house Comme des Garçons to develop a one-of-kind look for Team USA featuring the red, white and blue of the American flag.

Move over Millennials, the most confident beauties at the beach this season may be over the age of 40. A reader panel survey of more than 1,400 women over the age of 40 conducted by More magazine and Lands' End found nearly half (47 percent) of respondents have gained swimsuit confidence with age, admitting they feel most confident in a swimsuit since turning 40-years-old. Healthy swimsuit attitudes are further echoed with nearly all (95 percent) participants stating women over 40 can truly look and feel fantastic in a swimsuit.

The British Midlands Development Corporation today announced that a team of researchers from Midlands based University of Nottingham have developed a highly specialised computer modelling technique that has been instrumental in the design of a revolutionary new swimsuit now being hailed as the fastest in the world.

In a move to further consolidate its position as a world-leading swimwear manufacturer, Montreal-based Christina America today announced it has purchased the assets of Baltex Swimwear. The deal maintains the Baltex name and secures a significant number of Baltex jobs. The transaction price was not disclosed.

WHAT IT IS: A collection of chic, of-the-moment swimwear from Lisa Curran. Your wardrobe and accessories are inspired by the runway, so why should your swimwear be any different? Fortunately, as she does each season, Lisa Curran has designed a collection of swimsuits in silhouettes that not only flatter every woman’s body but reflect what’s hot in fashion right now. So let’s dive right in:

Brazil has over 4500 miles (7300 km) of Atlantic coastline, including some of the most beautiful beaches in the world. Brazil being a tropical country can help explain the creativity and passion for swimwear. When you talk about beach fashion, Brazilian designers are always first in line.