Swimwear


The Swimwear article section contains news articles regarding shopping for women's swimwear or men's swimwear.  In addition to shopping you can also learn about the swimwear industry.  If you are interested in the latest swimsuit fashion styles, designer brands, bathing suit trends etc., you are in the proper place.

Learn more about women's swimwear, men's swimwear and children's swimwear.  If you are actually looking to shop for swimwear, you can try the women's swimwear store directory.

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La Isla Fashion Group LLC, a couture swimwear and apparel line that houses the La Isla brand, as well as Doc Lausch's Surf Prescriptions, announces its partnership with American Rebel Public Relations, a full service public relations agency based in Hollywood.

National retailer donating five percent of all sales from Black Friday (Nov. 25) through Cyber Monday (Nov. 28) to nation's largest lung cancer organization, LUNGevity Foundation

Everything But Water, the largest women's specialty swim and resortwear store in the United States is donating five percent of all sales from Black Friday (Nov. 25) through Cyber Monday (Nov. 28) to LUNGevity Foundation, the nation's largest lung cancer nonprofit. The five percent donation will apply on all sales, including gift cards, throughout the retailer's 58 stores and online at www.everythingbutwater.com.

Maeok luxury fashion marketplace brings experienced global buyers, boutiques and coveted premium brands together in 1 central location.

Miami Beach (July 2011) -- SwimShow, the Swimwear Association of Florida’s (SAF) destination swimwear tradeshow, concluded on a high note after hosting a record number of exhibitors and buyers at the Miami Beach Convention Center throughout the 4-day event. The 2012 edition of the largest and most comprehensive exhibition of its kind welcomed 8200 visitors from over 60 countries proving once again that this event is at the epicenter of the swimwear industry.  The international buying season begins at SwimShow.

 

Judy Stein, Executive Director of SAF, expressed her excitement stating:We at SAF are proud of the pivotal role that SwimShow has come to play in our industry and we will continue to make every effort to make sure that our event stays an exciting, dynamic, and high-value swimwear trade event second to none.”  In its 29th year, the SwimShow has a long standing reputation as the premier resource for buyers from all swimwear categories, including designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. Stein believes that the three reasons for its continued success are:

 

Quality - SwimShow has always attracted the top brands and the most significant buyers - some of this year's exhibitors included Milly, Shoshanna, Roidal, Manuel Canovas, Seafolly, Jets, Despi, Delfina, Maryan Mehlhorn, Luli Fama, Heidi Klein, Lenny, Natori, Calvin Klein, Ralph Lauren, Vitamin A, Pull-In, Parke & Ronen, Body Glove, Emamo, Sundek, and many, many more

 

Quantity - Exhibitors experience a regular increase in their appointment schedule and have a continuously steady flow of traffic to their booths

 

Convenience - In today's turn-on-a-dime marketplace, buyers need to be more efficient than ever. SwimShow can help buyers do half a year of sourcing in just a few days

 

 

The importance of SwimShow is also demonstrated through SAF’s strong partnerships with industry and government agencies. This year the show teamed with PANTONE, the world-renowned authority on color and provider of color systems for a comprehensive trend seminar that gave attendees insight into the seasonal color trends. SAF also partnered with INVISTA Xtra Life LYCRA® for the revamped production of the annual Fashion Show which highlighted one look from Cruise/Resort 2012 Collections from each of the 400 exhibitors. In the Association’s ongoing commitment to create a pleasant experience and the most effective buying environment, SAF partnered again with the Miami Beach Visitor & Convention Authority and the Greater Miami Convention & Visitors Bureau to offer increased access to the endless possibilities of South Beach with an onsite concierge, negotiated rates at a range of hotels and complimentary transportation.

 

A new component of this year’s show was the addition of the LingerieShow. 30 lingerie brands were strategically picked based on their product base and compatibility with the overall show. According to Stein, “Our strategy was to start out on a small scale to gauge response and then to grow the category properly and effectively with the right product mix.” This year’s participants included an even mix of swim/lingerie hybrid brands and lingerie only companies that had never showcased with SAF before. Proving itself a hugely successfully assimilation, plans are already underway for a “Lingerie Boudoir” section at next year’s show that will exclusively feature a larger group of lingerie exhibitors.

 

Amidst the numerous deals being done and contracts being finalized by key buyers and decision makers from around the world, designers and brands chose SwimShow as the stage to launch a number of new products and design innovations. Its reach and reputation makes SwimShow a vital part of the swimwear industry’s promotional campaigns. Commenting on the show’s continued growth, Gabi Amato-Heape, buyer at The Breakers Palm Beach said, "The Miami Swim Show is one of the best trade shows in the country.  It is well organized, the venue is comfortable, and the floor plan makes it very easy to shop." While Monica Wise of L*Space said "Thank you to SwimShow for our best show to date!" Diane Brucks, a member of SAF since 1983, and currently representing Maryan Mehlhorn, Le Soleil and La Palapa, has seen this tradeshow continue to grow and become recognized as the most important SwimShow of the year. "This past July's show has been the best show in the last 4 years and enables me to service all of my current accounts and to build new business relationships." And Amber DeLecce of Pily Q agreed saying, "This show exceeded all my expectations as a new brand. I was overwhelmed with the response, the variety of buyers and the constant flow of foot traffic! It is the perfect platform to launch a new brand.  I met with swim buyers from around the world."

 

Showcasing 15% growth over last year’s numbers and an over-all consensus of positivity and signs of a rebounding retail market, this has been SAF’s most successful event since the economic downturn in 2008. Over 400 exhibitors representing nearly 2500 different brands from around the world showcased their Cruise/Resort 2012 collections in the 250,000 square foot facility. Meanwhile, plans are already underway for next year’s SwimShow which will take place July 21 – 24, 2012.  According to Stein, SAF plans to continue building on their successes, and promise surprises are in store as the organization gets ready to commemorate its 30th Anniversary.

 

 

Bikinis are gaining momentum with those outside the niche market of 20-something beach babes. Western Canadian swimwear retailer Swimco has partnered with Australian swimwear supplier Seafolly on a project entitled "Bikini at Any Age", to prove that women of all ages can look and feel good in a bikini that suits their body type and lifestyle.

On July 30th, 2011 come celebrate the re-launch of style maven Sandra Paul's chic and hot accessory line, Chameleon Accessories Boutique, with the world.

With its 2010 successful debut CAB thrives by the mantra "Chameleon…where fashion accessories transform you."

TRESemme will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012.  As the #1 styling brand in the US*, TRESemme is thrilled to highlight the brand's innovative Fresh Start Collection – a revolutionary category of dry shampoos – interactively throughout the week.  With an exciting swimwear sponsorship, sampling at the chic TRESemme Cabana, exclusive social media content and other VIP activities in-tow, TRESemme continues to bring professional quality, stylish hair to fashion-week goers as well as to women at home.

LUXE by Lisa Vogel receives the distinguished title of "Mercedes-Benz Presents" designer and is showcasing the brand -- known for smart, stylish, sexy bikinis and coordinating resort wear for modern women -- at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Sunday, July 17, 2011.  

Hooters 15th Annual International Swimsuit Pageant

On June 25th Victoria Brown of Baltimore, MD was one of the Top 10 finalists during Hooters 15th Annual International Swimsuit Pageant on June 25th.  Victoria, a Hooters Girl from the Hooters of Baltimore, MD received $2,000 during the event, which will air on Spike TV July 22nd.  

Hooters 435 locations around the world were represented by 100 Hooters Girl contestants who advanced to the finals through local and regional contests or were selected as the top Hooters Girls to represent their city.  

The Hooters 15th Annual International Swimsuit Pageant was held at the Fillmore at the Jackie Gleason Theater in Miami Beach, FL.  Dan Cortese hosted the event with a celebrity panel of judges including: television personality Leeann Tweeden; Dallas Mavericks Star, Shawn Marion; UFC Octagon Girl, Arianny Celeste; Actor, Verne Troyer; Only Female Scout in the NBA and Model, Bonnie-Jill Laflin.  

Hooters of America, LLC is the franchisor and operator of over 430 Hooters restaurants in 44 states and 29 foreign countries.  The first Hooters opened in 1983 in Clearwater, Florida.  Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly, world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls.  

Thank you for reading this swimwear article on the Fashion Newspaper.

Breaking away from the recent obsession with minimalist and monochromatic textiles, designer swimwear is available in an arresting collection of in-your-face prints, colors, embellishments and silhouettes for the summer season. 

This article will discuss swimwear prints, colors, embellishments, silhouettes, and more.

While photoshopped models in Summer issues of fashion magazines make all lycra look stunning, real women are often left wondering how to wear the latest swimwear trends in a figure-flattering way. Since most of us are more likely to be chasing kids down the beach than gliding down the runway, Swimco offers tips on how to choose the right trend for your shape.

Iconic surf brand Hurley announces a collaboration with musician, artist and activist Brandon Boyd, lyricist and lead singer of the band Incubus, on an exclusive art-inspired fashion collection benefiting H.O.P.E. (Helping Other People Everywhere).

(Brandon Boyd's life is characterized by self-expression -- a fusion of art, music, writing, activism and surfing. His love of the ocean is often the catalyst in his efforts as an activist, and this collaboration was no exception.

Swimsuit Franchise in 3D Video

For the first time, the 60 million+ fans of SPORTS ILLUSTRATED's iconic Swimsuit franchise can experience Swimsuit in 3D video thanks to a cutting-edge transactional licensing agreement around SI Swimsuit 2011 with Sony Network Entertainment. The offering aligns the most successful platform in publishing history with Sony's unique ability to combine technology, products, content and services.

Swim Rags, a fashionable and sexy swim wear company located online and in Hillsboro, Oregon, announces the launch of its website with a new line of light and sexy swimsuits at www.swimrags.com

Perry Ellis International Extends License Agreement for Nike Swim

Perry Ellis International (NASDAQ:PERY) announced today the extension of its license agreement with Nike, Inc. in which Perry Ellis will continue to design, produce, manufacture and distribute men’s, women’s and children’s swimwear, performance and casual swimwear products, select apparel and swim equipment within North America under the Nike Swim brand through 2014.

“We are extremely pleased to announce today the extension of our agreement and partnership with Nike. This extension provides us with a platform for long-term growth with one of the world’s most recognized brands and helps to further strengthen our relationships with retail partners,” commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International. “We will continue to leverage our expertise and strong distribution with our other swim brands to ensure that Nike Swim reaches it full potential.”

Perry Ellis International will maintain distribution through its current account base of sporting goods stores, department stores and specialty swim accounts, while also focusing on growing its accessory and team sales business by adding on additional school and aquatic club programs. Today, Perry Ellis distributes Nike Swim product into over 4,000 domestic points of retail distribution.

The report reviews the global yeast industry with emphasis on nine different types of yeast and yeast derived products. Includes forecasts through 2015.

Highlights

The global yeast industry will develop to a market value of close to $5 billion by 2015, an increase from $3 billion in 2009. This represents a compound annual growth rate (CAGR) of nearly 8%.

Bakery yeast is by far the largest yeast product in both volume and value. This market sector was valued at $904 million in 2009 and is expected to increase at a compound annual growth rate (CAGR) of nearly 8% to reach $1.4 billion in 2015.

The market for ethanol yeast is, compared to bakery and brewery yeast, relatively young but is projected to experience a compound annual growth rate (CAGR) of more than 18% through the forecast period, increasing from $87 million in 2010 to $240 million in 2015.

Table of Contents:

Chapter- 1: INTRODUCTION -- Complimentary


STUDY GOAL AND OBJECTIVES 1
REASONS FOR DOING THE STUDY 2
At first sight, swimwear would appear to be an easy clothing category to define. It is what we wear to swim in. But it is also what people wear to be seen by the beach, the pool or even in the recreation areas of hotels, spas, health clubs and gyms. However, it is difficult for current sources of data to correlate with each other. There is currently little ‘joined-up’ analysis of the swimwear and beachwear market.

just-style believes that it is invalid to segment the market rigorously into swimwear and beachwear worn for leisure, and swimwear worn for serious sport. One person’s performance is another’s fashion statement. Consequently, swimwear and beachwear are analysed in this report holistically by product and by geographic market.

This report addresses this information gap, by using data from a variety of sources. just-style believes that this report provides the most-up-to-date and rounded information available on the swimwear and beachwear markets worldwide.

This latest edition fully quantifies the global market, providing volume and value data for swimwear by demographic and by region across all major markets.

This report is published at a time of extremely volatile changes in financial markets and their effect on the apparel industry. We have taken this effect into account when preparing our analysis and data.

In this latest edition, a number of themes are explored. They include:

* ageing demographics in the developed world;
* affluence in parts of the world and poverty in others;
* cultural, social and religious barriers to the acceptance of swimwear;
* polarisation of swimwear between being serious about sport, or serious about fashion; and
* consumer attitudinal factors. Is your swimwear a glamorous fashion statement, a practical and comfortable mode of dress, serious performance sportswear or a ‘surf’ attitude?

The report begins with an executive summary and an introductory chapter.

Chapter 3 commences with definitions of both product and market. The data approach and what is included and excluded from swimwear and beachwear is then explained in more detail.

Chapters 4 through to 7 look at the swimwear and beachwear market at different reference years, concentrating on a number of pivotal years based on previous editions and the considerable influence of the Olympic games on the industry. The key pivot in this edition's analysis is 2008 and the Beijing Olympics. In 2008, the swimwear industry is valued at retail consumer prices at US$13.15bn. The fundamental marketing issue in swimwear is the dramatic split between the developed and the developing world.

Forecasts are made in Chapters 6 and 7 for swimwear and beachwear consumption for the landmark event for swimming of the London Olympics of 2012, and further forward to 2014, thus deriving a past and future span of twelve years.

These chapters provide data covering consumption per person, market volume and value and population growth statistics. Full data tables are provided for 2003, 2006, 2008 and 2012. In addition, this data is also condensed into one table trending for each year from 2004 to 2014. These chapters build a picture of where the likely volume growth will come from in the market over the forecast period.

Chapter 8 provides 2003-2014 market value and volume data by major world regions. Given the current downturn, it also provides alternative scenario forecasts that factor in a worst-case scenario to 2014. Full commentary and analysis of the data is also provided.

Chapter 9 addresses the market structure of the industry now and in the future and reviews the market by brands, retailer own-label and anonymous merchandise. It also reviews the supply chain, producer to consumer and prices, costs and garment added value. A detailed price-fashion matrix is also provided, showing the market landscape by each major brand.

Chapter 10
provides a review of the importance of brands in the swimwear product group, including interviews with Mike Hammersley, chief executive, Zoggs, Pamela Scott, editor, Underlines Magazine and Andrea Daems, PR representative of the German swimwear brand, Maryan Mehlhorn, part of the Maryan Group.

Finally in Chapter 11, future market and product trends are considered, providing an insight into where just-style believes the best growth prospects in the world lie over the coming years.

To know more and to buy a copy of the report "Global market review of swimwear and beachwear forecasts" feel free to visit http://www.bharatbook.com/ or contact us at +91 22 27578668.
 

The Warnaco Group, Inc. (NYSE: WRC) today announced the appointment of James B. Gerson as President of its Swimwear division. Mr. Gerson will oversee all aspects of the Speedo(R) and Calvin Klein(R) Swimwear businesses and will report directly to Helen McCluskey, Group President, Intimate Apparel and Swimwear. He will be based out of the Warnaco Swimwear Group's headquarters in Los Angeles, CA.
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