Settlement Order Prohibits Reebok from Making Unsupported Claims that 'Toning Shoes' Strengthen, Tone Muscles
In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised "toning shoes," which it claimed would provide extra tone and strength to leg and buttock muscles. Reebok will pay $25 million as part of the settlement agreement. The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit. Consumers who bought Reebok toning shoes or toning apparel can submit a claim at http://www.ftc.gov/leaving/reebok/index.shtm.
Reebok International announces the appointment of Matt O’Toole as President of Reebok North America, the brand’s largest business unit. O’Toole, whose appointment becomes effective November 5, 2007, is currently the President and CEO of Reebok-CCM Hockey, a wholly-owned subsidiary of Reebok. In his new role, O’Toole will continue to report directly to Paul Harrington, President and CEO of Reebok. O’Toole, 45, and his family will be relocating from Montreal to Massachusetts in January 2008.