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BLE, the Advanstar organised exhibition, has confirmed a host of new exhibitors just two weeks before the show is due to take place for the 15th year. Arsenal Football Club and PUMA SE have joined the Brands Zone together with Extreme Sports Company and Kitbag, which represents Everton, Manchester City, Nottingham Forest and Sunderland football clubs.

Global Sportlifestyle company PUMA launches InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified[CM] Basic" certification. PUMA's InCycle products are entirely biodegradable or recyclable. This product introduction is another important step in PUMA's mission to become the most sustainable and desirable Sportlifestyle company.  

Puma Project Pink

For some, it's about uniting with friends to shout support for a common cause from the rooftops. For others, it's a personal fight, for a mom or an aunt or a grandmother who's been touched by the disease. And, for even more, it's about the future: ensuring health and happiness for our daughters and our daughters' daughters. The fight against breast cancer is a cause that means many different things to many different people, which inspired sportlifestyle brand PUMAź to ask the question, "Who do you wear your pink for?" with the launch of the brand's 2012 Project Pink initiative. While PUMA has some exciting new additions to report for Project Pink 2012, the program's core action items remain constant: Nominate. Vote. Shop. Tweet. Share


Wear pink, do good. Simple, right? Exactly, says sportlifestyle brand PUMAź as it kicks off year two of Project Pink, a more-than-just-October initiative that puts the fight against breast cancer in the hands of young soccer fans. Launched in 2010 in response to a group of female soccer athletes looking to support breast cancer awareness and research -- and now cheered on by PUMA soccer athletes and Project Pink spokeswomen Amy Rodriguez, Leslie Osborne, Karina LeBlanc, Alex Scott, Tasha Kai, and Marta, plus PUMA Women's Soccer Ambassador Julie Foudy -- the program is entering its second season on the heels of an over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation in 2010. Also joining PUMA and its fight against breast cancer is actress Nina Dobrev, who, as an athlete in her youth, couldn't wait to work alongside PUMA and the athletes to support the cause.

Ferrari and PUMA today announced a long-term extension to their partnership. PUMA, the global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari. On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further long term period.

Slip-On Sneakers have rapidly gaining popularity and are a product which is very marketable. Various online discussions and reviews can be found on Slip-On Sneakers as many different options are available in the market at the moment.
Puma Womens shoes are just perfect for every activity whether you are running, jogging, weight lifting, playing tennis, or taking aerobic classes. In the current time, there are so many brand names that are offering their version of street, comfortable or whatever detail you may be looking for kind of sneaker. 

Puma mens shoes are sporty and chic

Puma is one of the world's leading sport lifestyle companies that designs and develops footwear, apparel and accessories. Puma men's shoes are quite popular for various sports. That's why it's rightly said as Puma starts in Sport and ends in the Fashion.

The Cream of the Crop: White Dress Shoes

Whether for a wedding, graduation, gala, or ladies' night out, our top picks in white dress shoes are the cream of the fashion crop. With sculpted lines and beautiful embellishments in an array of styles for every occasion, white dress shoes are stepping out in versatile style!

Puma History From 1924 to 2007

Puma has a long history of being a market leader in the international footwear industry as well as being a leader in sportslifestyle fashion.  We thought it was appropriate to remind you all of the long heritage behind this fine corporation.