LaCrosse

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Danner Combat Hiker Boot Continues Successful Performance in Harsh Afghanistan Terrain

LaCrosse Footwear, Inc. (NASDAQ:BOOT), a leading provider of premium, branded footwear for work and outdoor users, today announced that it has received a new $5.0 million order from the U.S. Army for the Danner Combat Hiker boot. The Company anticipates delivering this order by the end of 2010 for soldiers in Afghanistan.

“Danner continues to remain focused on combining our deep understanding of what soldiers need in the field with our expertise in innovative product engineering, unique manufacturing capabilities and a passion for our craft.”

Year-to-Date Sales Up 9% and Year-to-Date Earnings Up 83%;

Second Quarter Impacted by Timing of U.S. Government Orders;

Long-Term Trends Increasingly Positive Across Multiple Distribution Channels

LaCrosse Footwear, Inc. (Nasdaq: BOOT), a leading provider of premium, branded footwear for work and outdoor users, today reported results for the second quarter ended June 26, 2010.

“While the timing of large orders to various branches of the U.S. government adversely impacted our business in the second quarter, we remain confident that our business fundamentals are sound”

LaCrosse Footwear Announces Second Quarter Reporting Date

LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of premium, branded work and outdoor footwear for expert users, announced that it plans to report its results for the second quarter of 2010 after market close on July 22, 2010.

LaCrosse will host a conference call to discuss its financial results for the second quarter of 2010 on July 22, 2010 at 2:00 PM Pacific (5:00 PM Eastern). A broadcast of the conference call will be available at www.lacrossefootwearinc.com under “Investor Events” or by calling 800-762-8908 or +1 480-248-5081. A 48-hour replay will be available by calling 800-406-7325 or +1 303-590-3030 (Access Code: 4325640). A replay will also be available on the Company’s Web site.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner® and LaCrosse® brands are sold to a network of specialty retailers and distributors in the United States, Canada, Europe and Asia. Work consumers include people in law enforcement, transportation, mining, oil and gas exploration and extraction, construction, military services and other occupations that require high-performance and protective footwear as a critical tool for the job. Outdoor consumers include people active in hunting, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com. For additional investor information, see our corporate website at www.lacrossefootwearinc.com.

LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of branded work and outdoor footwear for expert users, announced that it plans to report its results for the second quarter of 2009 after market close on July 27, 2009.

LaCrosse Footwear, Inc. (Nasdaq/NMS:BOOT), a leading provider of branded work and outdoor footwear and apparel, announced yesterday that it has completed closing of its acquisition of certain assets of Environmentally Neutral Design Outdoor, Inc., or END, a performance footwear company focused on product innovation and sustainability. Through the agreement LFI acquires substantially all the assets comprising END’s footwear business, including inventory, intellectual property, and other assets.

LaCrosse Footwear, Inc. (Nasdaq/NMS:BOOT), a leading provider of branded work and outdoor footwear for expert users, announced yesterday its Danner® subsidiary received a new $6.7 million delivery order from the U.S. Army for the Danner Combat Hiker boot. Danner anticipates delivering this order of the Combat Hiker boot beginning in April through August of this year.

 ...Women's Lacrosse Shoes...

LaCrosse Footwear, Inc. (NASDAQ:BOOT), a leading provider of branded work and outdoor footwear, yesterday reported results for the second quarter ended June 28, 2008.

For the second quarter of 2008, LaCrosse reported consolidated net sales of $27.8 million, up 12% from $24.9 million in the second quarter of 2007. For the first half of 2008, consolidated net sales were $52.5 million, up 8% from $48.6 million in the same period of 2007.

Net income was $1.4 million or $0.22 per diluted share in the second quarter of 2008, up 47% from $1.0 million or $0.15 per diluted share in the second quarter of 2007. For the first half of 2008, net income was $2.2 million or $0.35 per diluted share, up 40% from $1.6 million or $0.25 per diluted share for the same period in 2007


LaCrosse Footwear, Inc.
(NASDAQ:BOOT), a leading provider of branded work and outdoor footwear, announced this week that its Danner® subsidiary received a new business order for $1.3 million from the U.S. Army.

LaCrosse Footwear Announces Salesman of the Year Awards

LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of the premium Danner and LaCrosse brands, announced three salesmen awards for 2007 at the annual Shooting, Hunting, Outdoor Trade (SHOT Show) in Las Vegas, NV.

Ken Blanco of Ahead of the Curve agency received the Overall Salesman of the Year award as an exceptional contributor to Companys success and growth for the two brands in 2007 throughout the Washington and Alaska territories. John Ager of Heartland Sales and Associates, Inc., whose territory spans the southern states of Alabama and Georgia, was Salesmen of the Year for the Danner brand. Morris Swarts of S&R Outdoors was named Salesmen of the Year for his performance in the Midwestern territories throughout Illinois and Iowa for the LaCrosse brand.

We wanted to acknowledge the growth and performance for the overall company and individual brands because Ken, John and Morris have successfully driven sales for 2007 and acted as outstanding ambassadors for our company, said Matt Johnson, director of sales for LaCrosse Footwear, Inc. These awards are a reflection of the high level of teamwork, dedication and the continued commitment to the industry.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Companys trusted Danner® and LaCrosse® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com. For additional investor information, see our corporate Web site at www.lacrossefootwearinc.com.

2007 Sales increase 10% and Earnings increase 15%; Record Annual Gross Margins and Profits

LaCrosse Footwear

LaCrosse Footwear, Inc. (Nasdaq: BOOT), a leading provider of branded work and outdoor footwear, reported this week results for the fourth quarter and full year ended December 31, 2007.

For the fourth quarter of 2007, LaCrosse reported consolidated net sales of $32.7 million, up 3% from $31.7 million in the fourth quarter of 2006. For the full year 2007, consolidated net sales were $118.2 million, up 10% from $107.8 million in 2006.

Net income was $2.4 million or $0.38 per diluted share in the fourth quarter of 2007, up 8% from $2.2 million or $0.36 per diluted share in the fourth quarter of 2006. For the full year 2007, net income was $7.3 million or $1.15 per diluted share, up 15% from $6.3 million or $1.02 per diluted share in 2006.

Sales to the work market were $17.2 million for the fourth quarter of 2007, up 8% from $16.0 million for the same period of 2006. For the full year 2007, sales to the work market were $60.9 million, up 11% from $54.7 million in 2006. For the year, the growth in work market sales reflects continued penetration into a variety of general and specialized work boot markets.



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