New Apparel Product Prevents Shorts from Riding Up



During the normal course of walking, hiking, running and playing sports, the inseams of shorts tend to ride up the inner thighs and bunch at the crotch area resulting in serious discomfort, annoyance and embarrassment.

Blue Holdings, Inc., a designer, manufacturer and distributor of high-end fashion jeans, apparel and accessories, recently announced financial results for the fourth quarter and fiscal year ended December 31, 2007.

Net sales for the fourth quarter of 2007 were $7.5 million, compared to $7.4 million reported in the prior year period. For the year ended December 31, 2007, net sales were $33.8 million, compared to $49.0 million in the prior year period.

“These results reflect the initial successes in our ongoing turnaround plan that will allow us to grow revenue and achieve profitability in 2008 and beyond,” said Glenn Palmer, Chief Executive Officer of Blue Holdings, Inc. “While the challenging macro-environment had a negative impact on our business, we remain focused on our five-step turnaround plan to further stabilize the business, grow revenues and place the Company back on a profitable growth curve. While we are pleased with the amount of progress we have made so far, there is much work ahead.”

Christie, Parker & Hale LLP, one of Southern California’s leading intellectual property law firms, today reported that it obtained a consent judgment in favor of its client, the maker of True Religion Brand Jeans (Nasdaq:TRLG), in a trademark-infringement action brought against a competing denim manufacturer.

The positive outcome concludes an action filed in U.S. District Court Central District against Triple S Productions, Inc. that alleged the defendant copied and made unauthorized use of registered and common-law trademarks and trade dress owned by Guru Denim, Inc., a wholly owned subsidiary of True Religion Apparel, Inc.

At issue was True Religion’s distinctive, stylized “U” used on its pants, jeans, shorts, jackets and skirts, as well as rainbow-colored and rotational stitching that are central to the iconic brand. Christie, Parker & Hale attorneys unambiguously established that their client holds the trademark on the “U” design and the rotational stitching constitutes a trade dress, both of which were illegally knocked-off and infringed by Triple S.

Every time you spend money adding to your jean collection to keep it new, fresh and hip you should think of it as not just a purchase but as an investment and since the average cost of jeans is now ranging from 200.00 to 600.00 dollars it would be wise to learn the proper methods of laundering So, keeping that in mind I am certain some of us have spent a small fortune on our premium denim collection but no matter what the brand Antik denim, Frankie B, True Religion, Seven’s, Citizen’s of Humanity or any of the other countless designer brands you will now learn how to properly care for that investment.

True Religion Apparel Inc. (Nasdaq:TRLG) today announced the opening of its new branded store at The Mall at Short Hills in New Jersey. The store will carry the entire True Religion line of clothing, including Men’s, Women’s, and Kid’s denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, knits, wovens, loungewear, footwear, headwear and outerwear.

Are you already dreading those
extra pounds you pack on over the holiday season? Well this year, there's
no need to make yet another New Year's resolution to "lose 10 pounds!" The
Levi's(R) brand has come to the rescue with the launch of the Levi's(R)
Perfectly Slimming 512(TM)Jean. The new jean is available in select stores
for the holiday season, and will be available nationwide Spring 2007.
    The slimming bootcut is designed with a mix of cotton and spandex for
comfort and shaping that ensures a sleek and flattering silhouette. A
proprietary design flattens and provides extra control around the wearer's
mid-section. The jean features a natural cut waist and lean silhouette
giving it a "perfectly" modern style.