BBG, Incorporated, parent to the popular men's lifestyle website BeBetterGuys.com, A Guy's Guide to Getting a Life, is partnering with Rufus Apparel (http://www.rufus.com) for an NCAA Final Four Pick'em contest. Starting Monday, March 17, 2008, contestants can enter to win a stylish, high-quality dress shirt of their choice from Rufus' Spring collection, valued at $195. Rufus Apparel has been featured in Forbes, Men's Health, Best Life, and is available retailers nationwide.

Ski and performance apparel leader Spyder Active Sports, Inc. announced its
acquisition of Cloudveil Mountain Works, Inc, producers of innovative technical outdoor and mountaineering apparel. Terms of the agreement were not disclosed.

    Cloudveil will remain a separate brand entity and operate as a wholly owned, independent division of Spyder Active Sports. Cloudveil's founders, President Brian Cousins and Vice President Stephen Sullivan have signed multi-year contracts to continue in their respective roles within the new organization.

According to the Centers of Disease Control and Prevention's guidelines on winter weather and safety, children should not only dress warmly, but also stay dry to avoid exposure to cold temperatures and avoid emergencies such as hypothermia and frost bite this winter season. Lands' End is releasing five easy tips for parents to help protect their kids from the sub-zero temperatures and avoid wintertime injuries.

    "At Lands' End, we offer a full range of functional and fashionable outerwear options for kids from size 2t to 20. Each coat has an exclusive, designated temperature rating to guide parents to select a coat that meets the climate conditions their children will be exposed to," said Todd Christiansen, Lands' End Kids outerwear manager. "Lands' End's extensive outerwear collection enables parents to keep kids warm and dry at an affordable price and takes the worry away."

Winter is fast approaching and with it comes the task of finding outerwear that not only provides the warmth needed but the style desired. According to a recently sponsored Lands' End outerwear survey, 89 percent of women responded they would sacrifice style for warmth. With the Lands' End 2007 Outerwear collection there is no need to sacrifice anything this season, since the well-known brand incorporates fashion and function for a complete head-to-toe look for men, women and children.