My Vintage Baby, Inc. (Pink Sheets:MVBY), a public children's apparel company, announced that, for the Spring of 2009, it will offer a new line of maternity tops that will complement My Vintage Baby’s children’s collection. This will be the Company’s first venture beyond the unique and nostalgic children’s apparel and accessories it is known for.

“Our vision is to encourage brand loyalty by introducing expectant mothers to our chic My Vintage Baby designs. The intent is to create even greater enthusiasm for our children’s apparel by appealing to new mothers,” stated Jessica Wiswall, the CEO of My Vintage Baby. “We are planning both short and long sleeve designs. This should generate year round demand, departing from the apparel industry’s typically seasonal approach,” she added.

The market launch will begin in August 2008 at various apparel shows throughout the U.S. Initially there will be three new designs available for mothers-to-be. It is anticipated that the new tops will be sold in the same boutiques as My Vintage Baby’s children’s wear, as well as in maternity wear departments and shops.

ABOUT MY VINTAGE BABY:

My Vintage Baby is recognized as “a piece of yesterday for the hip child of today.” Its garments are designed with both new and vintage reproduction materials, each with its own nostalgic yet stylish look. The vision is to make each garment as unique as the children who wear them.

For more information regarding My Vintage Baby please visit: www.myvintagebaby.com.

                   

The world's leading maternity brands just made online shopping that much easier.  A Pea in the Pod(R), Mimi Maternity(R), Motherhood(R) Maternity and Destination Maternity(R) today announced customers can now also exchange their online purchases in stores, as well as by mail.

    "Dressing over 2.8 million pregnant women each year, I am thrilled to continue to offer new and exciting services for the mom-to-be," said President and Chief Creative Officer, Rebecca Matthias. "Now expectant moms can exchange their online purchases in stores and also take advantage of our experienced store team members who look forward to helping the mom-to-be find the perfect fit.

For store locations, for details of the program, or to place an order,
visit http://www.apeainthepod.com, http://www.mimimaternity.com,
http://www.motherhood.com and http://www.destinationmaternity.com.

Starting immediately, the world's leading maternity brands A Pea in the Pod(R), Mimi Maternity(R), Motherhood(R) Maternity and Destination Maternity(R) will ship directly to the expectant mom's home for FREE, if she cannot find her size in store (subject to availability).

    "Dressing over 2.8 million pregnant women each year, we are thrilled to be able to continue to cater to the needs of expectant women everywhere," said Rebecca Matthias, President and Chief Creative Officer of A Pea in the Pod, Mimi Maternity, Motherhood Maternity and Destination Maternity. "Now the mom- to-be can count on us more than ever. If we don't have your size in a store, we simply ship it to you."

For store locations, or to place an order online or by phone, visit http://www.apeainthepod.com, http://www.mimimaternity.com,
http://www.motherhood.com and http://www.destinationmaternity.com.

Glamourmom Brings Freedom and Fashion to New Moms at A Pea in a Pod, Mimi Maternity, Motherhood Maternity and Destination Maternity

The world's largest maternity brands, Motherhood(R) Maternity, Mimi Maternity(R), Destination Maternity(R) and select A Pea in the Pod(R) locations, will now offer Glamourmom(R), the internationally recognized brand of popular patented built- in nursing bra tanks.

Starting early 2008, expectant women can enjoy this revolutionary nursing tank with a patented built-in nursing bra that offers support, coverage and style. Complete with a soft cup frame, internal nursing flaps, elastic shelf for full nursing discretion, bra hook closures for easy one-handed access, adjustable shoulder straps, and more, the mom-to-be can now feel relaxed and at ease when nursing her newborn.

    "The Glamourmom product line has become a staple wardrobe item for many new moms," said Line Rothman, Inventor and Founder of Glamourmom.
"Glamourmom is constantly developing new solutions for nursing women and
strives to make every new mother feel happy, fashionable and comfortable."

    "Dressing over 2.8 million pregnant women each year, we are thrilled to
continue to provide the best fashion and accessories for the expectant mom
and new mom," said Rebecca Matthias, President and Chief Creative Officer
of A Pea in the Pod, Mimi Maternity, Motherhood Maternity and Destination
Maternity. "Glamourmom's nursing tanks are an exciting new addition to our
stores and we look forward to offering this wonderful new product to our
customers."

Mothers Work, Inc.(Nasdaq: MWRK), the world's leading maternity apparel retailer, with nearly 1,600 maternity locations, today announced that it is currently actively pursuing candidates for the position of Chief Merchandising Officer. The Chief Merchandising Officer will be responsible for the worldwide
merchandising, design and sourcing activities for all five of the Company's
brands. David Mangini, the Company's current Executive Vice President of
Merchandising, has informed the Company of his decision to leave the
Company to pursue other opportunities.

If you’re a mom-to-be, you know the drill … trying to find attractive jeans to live in for nine months is not an easy task. A Pea in the Pod^® and J Brand, famous for classic and sophisticated jeans with an emphasis on fit, have launched “Mama J by J Brand.” This new jean with 4-Way XFIT LYCRA^® denim, gives women an extraordinary amount of movement and comfort. Mama J also features a revolutionary design, with elastic on both sides instead of the usual front pouch, adding both comfort and style. A front zipper and button round out the look.

Macys.com and Mimi Maternity(R) announced that the free-spirited and stylish maternity fashions of Mimi Maternity are now available on macys.com, as the site's exclusive maternity brand. This partnership builds upon an existing relationship between the world's leading maternity retailer and one of the nation's premier retailers.

PHILADELPHIA, April 6 /PRNewswire-FirstCall/ -- Mothers Work, Inc.
(Nasdaq: MWRK), the world's leading maternity apparel retailer, today
announced net sales for March 2006 and increased its earnings guidance for
the second quarter of fiscal 2006 ended March 31, 2006. Net sales for the
month of March 2006 increased 7.0% to $56.8 million from $53.0 million
reported for the month of March 2005. The increase in net sales for March
2006 was primarily driven by sales from the expansion of the Company's
proprietary Two Hearts(TM) Maternity collection to an additional 497
Sears(R) locations during late March 2005, as well as increases in
comparable store sales, internet sales, and sales from the Company's Oh
Baby! by Motherhood(TM) licensed arrangement with Kohl's(R), which launched
during the second quarter of fiscal 2005. Comparable store sales for March
2006 increased 2.2% (based on 1,006 locations) versus a comparable store
sales decrease of 3.0% (based on 909 locations) for March 2005. This 2.2%
comparable store sales increase for the month of March 2006 would have been
approximately 1.0 percentage points higher if there had not been a shift in
the timing of Easter to April this year compared to March last year.
    During March 2006, the Company opened two stores, including its
eleventh Destination Maternity(TM) superstore, and closed four stores. The
Company ended the month with 831 stores and 1,559 total retail locations,
compared to 869 stores and 1,597 total retail locations at the end of March
2005.
    Net sales increased 3.3% to $144.6 million for the second quarter of
fiscal 2006 ended March 31, 2006, from $140.0 million for the same period
of the preceding year. Comparable store sales increased 1.4% during the
second quarter of fiscal 2006 (based on 998 locations) versus a comparable
store sales decrease of 3.0% during the second quarter of fiscal 2005
(based on 898 locations). For the quarter ended March 31, 2006, the Company
opened five stores, including three multi-brand stores, and closed 25
stores, with 11 of these store closings related to multi-brand store
openings.
    Rebecca Matthias, President and Chief Operating Officer of Mothers
Work, noted, "We are very pleased to report that our sales for the month of
March exceeded our expectations, as we delivered a comparable store sales
increase of 2.2% for the month despite the adverse effect of the Easter
timing shift, which we estimate hurt our March comparable store sales
results by approximately 1 percentage point. Our preliminary sales for the
second quarter of $144.6 million slightly exceeded the top end of our
guidance range of $142.5 million to $144.5 million, and our comparable
store sales increase of 1.4% for the second quarter was right in line with
our comparable store sales guidance of an increase of 0.5% to 2.0% for the
quarter. We estimate that our comparable store sales increase of 1.4% for
the second quarter was unfavorably affected by approximately 0.7 percentage
points, due to January 2006 having one less Saturday than January 2005 and
the Easter timing shift to April in 2006 from March in 2005. In addition,
we continue to experience strong improvement in gross margin versus last
year, driven by decreased price promotional activity compared to last year
as well as a continued reduction in our product costs. As we have stated in
our recent press releases, we believe the oversupply conditions that
plagued the maternity apparel business during our fiscal 2004 and fiscal
2005 have eased somewhat, and we believe that our strong sales trend
beginning this past September reflects this.
    "We are very pleased to report that, with our strong sales and gross
margin performance and our continued tight expense controls, we expect our
second quarter earnings to exceed the top end of our previous earnings
guidance range. We expect our second quarter earnings per share after stock
option expense to be at least $0.06 per share, significantly higher than
our previous earnings guidance range of between a loss of $(0.05) per share
to earnings of $0.01 per share after stock option expense. We expect our
second quarter earnings per share before stock option expense to be at
least $0.09 per share, significantly higher than our previous earnings
guidance range of between a loss of $(0.02) per share to earnings of $0.04
per share before stock option expense.
    "Looking forward, we feel very good about our product lines and our
inventory position, and feel very confident about our business. We continue
to be very optimistic about delivering significantly improved financial
results and continuing our strategic transition in fiscal 2006, as we
expect to see a continuation of our improved sales and gross margin trend
and expect to realize increased earnings contribution from our new
strategic initiatives, including increased contribution from our marketing
partnerships, a full year contribution from our Sears and Kohl's
initiatives, and the continued rollout of our multi-brand stores. We
continue to be very excited that our new strategic business initiatives
will promote our long-term growth in sales and profitability, while
addressing the continued competitive pressures in the maternity apparel
business.
    "We will report results for our second quarter and hold an investor
conference call on April 25, 2006, at which time we will provide additional
information related to our results for the second quarter, our future
financial guidance and our strategic business initiatives."
    Mothers Work is the world's largest designer and retailer of maternity
apparel, using its custom TrendTrack(TM) merchandise analysis and planning
system as well as its quick response replenishment process to "give the
customer what she wants, when she wants it." As of March 31, 2006, Mothers
Work operates 1,559 maternity locations, including 831 stores,
predominantly under the tradenames Motherhood Maternity(R), A Pea in the
Pod(R), Mimi Maternity(R), and Destination Maternity(TM), and sells on the
web through its http://www.DestinationMaternity.com and brand-specific
websites.
    The Company cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or made from time to time by management of
the Company, including those regarding expected results of operations and
new business initiatives, involve risks and uncertainties, and are subject
to change based on various important factors. The following factors, among
others, in some cases have affected and in the future could affect the
Company's financial performance and actual results and could cause actual
results to differ materially from those expressed or implied in any such
forward-looking statements: our ability to successfully manage our new
initiatives, future sales trends in our existing store base, changes in
consumer spending patterns, raw material price increases, consumer
preferences and overall economic conditions, the impact of competition and
pricing, availability of suitable store locations, continued availability
of capital and financing, ability to hire and develop senior management and
sales associates, ability to develop and source merchandise, ability to
receive production from foreign sources on a timely basis, potential stock
repurchases, potential debt repurchases, war or acts of terrorism, and
other factors set forth in the Company's periodic filings with the
Securities and Exchange Commission, or in materials incorporated therein by
reference.
    Mothers Work press releases available through Company News On-Call at
http://www.prnewswire.com/comp/581877.html

SOURCE Mothers Work, Inc.
Web Site: http://www.motherswork.com
http://www.DestinationMaternity.com
Company News On Call: http://www.prnewswire.com/comp/581877.html
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