Carole Hochman, a renowned leader in the intimate apparel industry who last month was ranked among the Top 50 Women Business Owners in Pink magazine and has been credited in Crain's New York Business as running the seventh Largest Women Owned Company in New York, is expanding her namesake collection to include Midnight, a new label targeting a younger audience in Spring 2008.

   
Renowned for premium cotton sleepwear and loungewear sold in better department and specialty stores globally, Carole Hochman is a top-selling brand popular among 40-60 year old women seeking superior quality and comfort.

Richard and Marianne Gimble, Co-Owners of Va Bien International, announced that the U.S. Patent Office has put its stamp on the next big thing in lingerie - the ultra-Lift bra.

Playtex® intimate apparel, America's most trusted bra brand, announced today the launch of an innovative and expressive advertising and marketing campaign called "Girl Talk," in which confident women talk about their breasts – often euphemistically as "the girls" – and the quest for finding a well-fitting bra that keeps the girls happy.

This spring, OnGossamer sets sail on uncharted waters in lingerie design by introducing Luxury Liner, a collection of panties engineered with WICK-STOP(TM), a patent-pending technology that instantly absorbs wetness, inhibits staining, controls odor and keeps wearers comfortably dry at all times.

COMMANDOS(TM), the disposable, COTTON patch sticks in jeans and pants so women can go without
underwear and still have the COTTON protection and comfort. "Going commando" is not a new trend; it is just "out of the box!" Fashion has no room for pantylines or thong sightings! It is the latest accessory choice.

Alviety, an online fashion retailer announced today the addition of lingerie and shawls to their current product offering.

Patricia Ho, Product Manager of Alviety commented: "We are consistently adding new product line into our online store and with the addition of lingerie and shawls, we anticipate strong demand in the coming months."

"It's our objective in offering the finest & exquisite handmade product made with top quality natural materials," she said.

Buying a gift for your loved one is never easy. But buying the right lingerie for your wife or girlfriend can be very difficult. This article is a guide for men, designed to give enough information to prepare you to discuss with a lingerie sales person.