MODUS, the watch brand uniting traditional style with modern edge, announced today the debut of its first Ceramic watch collection. Strong and durable, scratch resistant yet elegant - MODUS' line of ceramic timepieces join the brand's comprehensive watch collection alongside Classic, Automatic, Sport, Optimus, and Fashion. All MODUS watches, including the new Ceramic collection, focus on mixing high style and durable function with attainable pricing for the savvy consumer.
The official partnership with Skip Barber Racing establishes TAG Heuer as the official Watch and Timekeeper of Skip Barber Racing School and its race series programs. From the classroom to the track, the partnership weaves Skip Barber Racing School and TAG Heuer together on-site, offering visitors an immersive experience from the moment they step onto the world-class race tracks. A custom, limited-edition TAG Heuer logo timepiece will also be created to commemorate the partnership.
Reinforcing its position as a purveyor of technologically advanced and aesthetically arresting timepieces, TAG Heuer, the leading Swiss luxury watch brand, will celebrate the opening of its first North American flagship, located within Las Vegas' most prestigious shopping destination, Crystals at CityCenter. The official grand opening commences with a Ribbon Cutting at 10am on Thursday, June 2, 2011 with a special appearance by Jean-Christophe Babin, Worldwide CEO, TAG Heuer.
For 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used for competitive sports, most notably automotive racing, in which capturing the tiniest fraction of a second can determine the victor. To commemorate this remarkable milestone of mastering speed and to celebrate the 100th anniversary of "The Greatest Spectacle in Racing," the brand today announced the official watch of the Indy 500, the TAG Heuer Limited Edition, Indy 500 Centennial Chronograph.
Philip Stein Group, parent company to the FRUITZ watch brand debuts a limited-edition collection of timepieces infused with their proprietary Natural Frequency Technology for PeaceLove Studios.
Following their dramatic victory in the 137th Kentucky Derby on Saturday, the connections of Animal Kingdom were presented with The Longines Column-Wheel Chronograph, the official watch of the Kentucky Derby at the event’s exclusive Winners’ Circle Gala.
Owner Barry Irwin, trainer Graham Motion and jockey Johnny Velazquez received the watches from Jennifer Judkins, U.S. Brand President for Longines, the Official Watch and Timekeeper of the Kentucky Derby and Churchill Downs.