Campaign Features Winners of Gap's Sixth Annual Casting Call
Gap shares stories about children who make the world a brighter place through their unique talents and community service in its Shine On marketing campaign for fall. This campaign features the kids as they came together to paint a colorful mural on the campus of Daniel Webster Middle School in Los Angeles to give back to the community.
Ranging from one to 12 years old, the Shine On campaign features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap's sixth annual Casting Call contest. Brought together to showcase GapKids and babyGap key product for fall, including Jewel Box Skinnies for girls and the Action Stretch Denim for boys, these children are shining examples of back-to-school style.