Levi

Welcome to the Levi Strauss section of the Fashion Newspaper.  In this section you will find news regarding Levi's (yes, they are more then just a jeans company).

Men's Levi's Brand Clothing
Women's Levi's Brand Clothing
Children's Levi's Brand




Featured guests AMR Research and Levi Strauss are teaming up to present a webcast sponsored by JustEnough Software titled Demand Forecasting for Retail: How Levi Strauss Gets Value from Demand-Driven Store Replenishment.

DATE: February 9, 2010 at 11:00 a.m. EST (GMT -5)

DESCRIPTION:

In this webcast, AMR Research analysts Janet Suleski and Mike Griswold will share the current state of the retail environment and the latest trends in demand forecasting and replenishment.

goodwill and Levi's
Goodwill and Levi's® are launching a new initiative this month, "Care Tag for Our Planet," designed at diverting billions of pounds of unwanted clothing from landfills. Levi's® jeans now feature a care tag that encourages owners to donate to Goodwill when no longer needed. The tags are a unique vehicle for educating consumers about how to care for their clothes responsibly.

Donating to Goodwill not only diverts unwanted items from landfills but also helps people who need it most in local communities. Donations of
gently used clothing and other items are sold in Goodwill stores, where the revenues help fund job training programs, employment placement services and other community-based programs for people with disabilities, those who lack education or job experience, and those facing other challenges to finding employment.

Levi Strauss & Co. continued more than 25 years of pioneering leadership on HIV/AIDS by commemorating World AIDS Day 2009 with support from pioneering artists around the world. The company launched a global web site that spotlights work of global artists’ interpretation of World AIDS Day and encourages consumers to “know your status” in the fight against HIV/AIDS. The Levi Strauss Foundation also announced $2 million in grants in 2009 for organizations engaging in groundbreaking work on the pandemic.

Levi Strauss & Co. and Goodwill® today announced A Care Tag for Our Planet, a new initiative that aims to put billions of pounds of unwanted clothing to good use instead of into landfill. Beginning in January 2010, the Levi's® brand will be the first major retailer to include messaging on product care tags that encourages people to donate unwanted clothing.
Levi's(R) Brand Buries $100,000 Somewhere in America With the Challenge to Pioneers to 'Go Forth'

The Levi's® brand challenges today's pioneers to uncover a $100,000 fortune buried somewhere in America by solving the question "Who was Grayson Ozias IV and where is his fortune?"

    Launching October 5, 2009, at levi.com/goforth, this interactive challenge invites participants to solve mysteries as they unfold, keep up with other players or go for the gold themselves with the final cipher. It is a mystery, wrapped in a puzzle and an adventure across our country.

Seventy-five years ago, Levi Strauss & Co. took a risk that forever changed the course of women’s fashion. In the fall of 1934, the company introduced “Lady Levi’s® jeans” – the world’s first jeans made exclusively for women (www.womensjeans75.com). Originally created as men’s workwear, jeans are now a fashion must-have around the globe, with women’s jeanswear leading the way in denim trends each season.

Levi Strauss & Co. (LS&Co.) and Workers United, the trade union representing the approximately 600 employees at LS&Co.’s distribution center in Hebron, Ky., today celebrate the grand opening of a new product depot located at 3720 Langley Drive near the company’s distribution center. The 151,000 sq. ft. depot receives products arriving from manufacturing facilities around the world and provides additional storage capacity for the company’s distribution center. Levi’s® and Dockers® products received at the Hebron depot are distributed to major retail stores across the United States.

Levi Strauss & Co. (LS&CO.) yesterday announced it has completed the acquisition of 73 Levi's® and Dockers® Outlets by MOST stores that were licensed to Anchor Blue Retail Group, Inc. The purchase price was $72 million, subject to certain post-closing adjustments.


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