Today, the dENiZEN™ brand officially launches in the United States with a new line of jeans available exclusively at Target® stores and on Target.com.  In stores now, dENiZEN™ jeans are specifically designed with the Target® consumer in mind and feature premium fabrics, finishes and fits.  Fashionable dENiZEN™ styles are offered for men, women, boys and girls at a great value.

Today, the Levi’s® brand introduced the first global creative platform and global marketing campaign in the brand’s 138-year history. ‘Go Forth,’ a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times – ‘Now is our time.’

Levi Strauss & Co. announced it has named Anne Rohosy as Executive Vice President and President, Global Dockers^®.

“I’m excited to join this talented team that has laid the foundation for a ‘khaki revolution.’”

Levi Strauss & Co. (LS&Co.) yesterday announced financial results for the third quarter ended August 29, 2010, and filed its third-quarter 2010 results on Form 10-Q with the Securities and Exchange Commission.

“We are committed to investing in our strategic initiatives, while diligently controlling costs and managing inventories.”

Highlights include:

		Three Months Ended
($ millions)		August 29, 2010			August 30, 2009
Net revenues		$	1,109		$	1,040
Net income		$	28		$	41

Third-quarter net revenues grew 7 percent year-over-year on a reported basis. Excluding the effects of currency, revenues grew 8 percent and were up in all three regions. Growth was driven by the strength of the Levi’s® brand in the Americas, the company’s acquisitions in 2009, and the expansion of the company’s dedicated store network worldwide. Revenue declines in the wholesale channel in certain markets partially offset this growth.

Levi Strauss & Co. (LS&Co.) today announced that it has appointed Robert Hanson, Aaron Boey, and Jim Calhoun to newly created positions to better align the company’s brands and to meet the rapidly changing needs of global consumers. These leaders will have global responsibility for all product, marketing and business operations for the company’s global brands: Levi’s®, Dockers® and the recently launched Denizen™.

A panel of five eco-innovator judges determined yesterday that the winner of Levi Strauss & Co.’s Care to Air Design Challenge was “Nothing Is What It Seems” by designer Caleb Hill of Canada, based on its ingenuity, environmental sustainability, aesthetics and scalability.

Levi Strauss & Co. launched the “Care to Air” Design Challenge on June 1^st to find innovative, covetable and sustainable ways for people to air dry their clothes. After just two months, nearly 140 designs from around the world were submitted for the chance to win up to $10,000 in prizes – and change the way people think about line drying.

Levi Strauss & Co. (LS&Co.) today announced the election of Fernando Aguirre, chairman, president and chief executive officer of Chiquita Brands International, Inc., to its board of directors effective October 1.

“Throughout his career, Fernando has successfully led large, global consumer brands”

Interactive Workshops Open Doors in San Francisco this July and New York City later this Fall

Since its inception in 1873 as one of the original purveyors of American workwear, the Levi's® brand has been the uniform of choice for great American pioneers. Levi's® jeans have been worn by the craftsmen, laborers and artisans who helped define the cultural landscape in America and have shaped the energy and events of our times. This week, the Levi's® brand celebrates a new generation of pioneers and creative communities across the country with the launch of Levi's® Workshops. Taking a new, innovative approach to integrating community involvement with retailing, the first Levi's® Workshop debuts this week in San Francisco followed by a second expression of the program later this fall in New York City. The Levi's® Workshops will be multi-use spaces, featuring a functional workshop, community event space and retail storefront. Each Workshop is designed to focus on a specific craft including printmaking in the San Francisco Workshop and photography in the New York City shop.

The Levi’s® brand today announced at Facebook’s f8 conference the introduction of an innovative new way to shop for jeans online. With the launch, the Levi’s® brand is among the first companies to integrate with Facebook’s new Social Plugins. The Levi’s® brand will provide shoppers with an interactive, customized shopping experience on levi.com (based on consumers’ “Likes”), information about “Top-Liked” products across consumers’ networks, and an easy way to find and share relevant Levi’s® products.

“We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s® products with friends.”

Levi Strauss & Co. today announced that it is commencing a private placement of $460 million aggregate principal amount of U.S. Dollar denominated senior notes due 2020 and €275 million aggregate principal amount of Euro denominated senior notes due 2018. The senior notes are not being registered under the Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. As of the issue date, the senior notes will be general unsecured senior obligations of the company and will rank equally with all of the company’s other senior unsecured indebtedness.

The company intends to use the net proceeds from the offering to purchase certain of its outstanding notes, to pay fees and expenses related to the offering and the purchase of such outstanding notes, and for general corporate purposes, which may include repaying outstanding indebtedness.

The senior notes are being offered pursuant only to an Offering Memorandum dated April 22, 2010. Statements in this press release regarding the private offering of debt securities shall not constitute an offer to sell or a solicitation of an offer buy such securities.

Levi Strauss & Co. (LS&Co.) yesterday announced financial results for the first quarter ended February 28, 2010, and filed its first quarter 2010 results on Form 10-Q with the Securities and Exchange Commission.

“With net revenues up, improved gross margins and growth at the bottom line, we are delivering solid performance across the key financial metrics”

Highlights include:

			Three Months Ended						% Increase
($ millions)			February 28, 2010			March 1, 2009			As Reported
Net revenues			$1,035			$951			9%
Net income			$56			$48			17%

Featured guests AMR Research and Levi Strauss are teaming up to present a webcast sponsored by JustEnough Software titled Demand Forecasting for Retail: How Levi Strauss Gets Value from Demand-Driven Store Replenishment.

DATE: February 9, 2010 at 11:00 a.m. EST (GMT -5)

DESCRIPTION:

In this webcast, AMR Research analysts Janet Suleski and Mike Griswold will share the current state of the retail environment and the latest trends in demand forecasting and replenishment.

Goodwill and Levi's® are launching a new initiative this month, "Care Tag for Our Planet," designed at diverting billions of pounds of unwanted clothing from landfills. Levi's® jeans now feature a care tag that encourages owners to donate to Goodwill when no longer needed. The tags are a unique vehicle for educating consumers about how to care for their clothes responsibly.

Donating to Goodwill not only diverts unwanted items from landfills but also helps people who need it most in local communities. Donations of
gently used clothing and other items are sold in Goodwill stores, where the revenues help fund job training programs, employment placement services and other community-based programs for people with disabilities, those who lack education or job experience, and those facing other challenges to finding employment.

Levi Strauss & Co. continued more than 25 years of pioneering leadership on HIV/AIDS by commemorating World AIDS Day 2009 with support from pioneering artists around the world. The company launched a global web site that spotlights work of global artists’ interpretation of World AIDS Day and encourages consumers to “know your status” in the fight against HIV/AIDS. The Levi Strauss Foundation also announced $2 million in grants in 2009 for organizations engaging in groundbreaking work on the pandemic.

Levi Strauss & Co. and Goodwill^® today announced A Care Tag for Our Planet, a new initiative that aims to put billions of pounds of unwanted clothing to good use instead of into landfill. Beginning in January 2010, the Levi's^® brand will be the first major retailer to include messaging on product care tags that encourages people to donate unwanted clothing.

Levi's(R) Brand Buries $100,000 Somewhere in America With the Challenge to Pioneers to 'Go Forth'

The Levi's® brand challenges today's pioneers to uncover a $100,000 fortune buried somewhere in America by solving the question "Who was Grayson Ozias IV and where is his fortune?"

    Launching October 5, 2009, at levi.com/goforth, this interactive challenge invites participants to solve mysteries as they unfold, keep up with other players or go for the gold themselves with the final cipher. It is a mystery, wrapped in a puzzle and an adventure across our country.

Seventy-five years ago, Levi Strauss & Co. took a risk that forever changed the course of women’s fashion. In the fall of 1934, the company introduced “Lady Levi’s® jeans” – the world’s first jeans made exclusively for women (www.womensjeans75.com). Originally created as men’s workwear, jeans are now a fashion must-have around the globe, with women’s jeanswear leading the way in denim trends each season.