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Free Haircuts for Kids at all jcp Salons in August

Before classes go into session, jcpenney [NYSE: JCP] is helping students start the school year in style with an affordable array of this season’s must-have fashion items topped with free haircuts for kids at all jcp salons in August. The Company will debut its highly anticipated Shops concept for Levi’s®, i jeans by Buffalo™ and The Original Arizona Jean Co.®, offering back-to-school shoppers the best collection of denim brands in a dynamic new store environment. Combined with jcpenney’s simplified, straightforward pricing, parents won’t need to clip coupons, or wait for a sale to get the looks kids love. jcpenney has what they want at great low prices all day, every day of the week.

As it continues to assemble a world-class leadership team that merges the talents of new and existing leaders, J. C. Penney Company, Inc. (NYSE: JCP) yesterday announced the promotion and addition of several highly accomplished retail veterans to its merchandising, operations and investor relations functions.

"Our sights are set on revolutionizing the way America shops, and having the best leaders in place is instrumental to helping us fully realize this vision," said jcpenney CEO Ron Johnson. "We're rethinking every element of the retail business and there's no better way to re-imagine the possibilities than to tap the proven abilities of our own extraordinary talent along with the fresh perspectives offered by industry experts new to our organization."

CEO Ron Johnson Outlines Blueprint to Make jcpenney America's Favorite Store

Includes New Pricing Strategy, New Corporate Identity, Monthly Promotional Cadence, and Substantial Changes to Merchandise Content and Presentation

Entire Fleet of Stores to be Updated by 2015 through a Month-by-Month, Shop-by-Shop Rollout of Strategic Merchandise Initiatives

Major Initiatives to Begin on February 1

Ellen DeGeneres to be New jcpenney Brand Partner

At a launch event in New York City this week, J. C. Penney Company, Inc. (JCP) revealed its plans to become America's favorite store. In a presentation titled "In Praise of Fresh Air," Ron Johnson, the Company's chief executive officer, and Michael Francis, its president, detailed the initiatives that will transform the jcpenney shopping experience by fundamentally re-imagining every aspect of the Company's business and boldly pursuing change.
Leading fashion designer Nanette Lepore, who is known for her flirty, feminine silhouettes, will translate her runway looks to her first teen-focused line called "l'amour nanette lepore" exclusively for jcpenney. Inspired by her teenage daughter, l'amour nanette lepore is reminiscent of the American designer's signature style with a youthful twist. The l'amour nanette lepore brand will debut as its own distinct shop beginning February 2013.

J. C. Penney Company, Inc. (NYSE: JCP) and Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, are joining forces to provide America’s newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, the “Welcome Heroes” campaign seeks to honor and support recent vets with the apparel needed to pursue new career opportunities or to enjoy the leisure activities missed most at home.

jcpenney New Dallas Store Reduces Environmental Impact as Part of Net-Zero Energy Project

J. C. Penney Company, Inc. will celebrate the grand opening of its new Dallas store in the TimberCreek Crossing shopping center on Sept. 30, showcasing the Company's style transformation resulting from an infusion of new and innovative merchandise concepts, brands and designer collaborations.

jcpenney, America's destination for great Back-to-School style at compelling prices, invites customers to discover the latest trends in fashion, apparel and accessories from the most desired brands in retail.  Providing customers a
one-stop-shop for all of their needs, jcpenney offers an extensive style assortment and a wide variety of lifestyle merchandise.  Adding to the collection of sought-after brands including The Original Arizona Jean Company®, Levi's®, Decree®,  Olsenboye®, Rusty®, Vans®, Uproar®, and Zoo York®, the new, exclusive Stardoll™ brand brings fun and excitement for tween girls, and this year's addition of French Toast enhances jcpenney's unparalleled uniform selection.

The Board of Directors of J. C. Penney Company, Inc. today provided further detail regarding the leadership succession plans it announced last week, under which Ron Johnson will become the Company's chief executive officer, succeeding Myron E. (Mike) Ullman, III.  

J. C. Penney Company, Inc. (NYSE: JCP) announced today that its wholly-owned subsidiary, J. C. Penney Corporation, Inc., has completed a new five-year $1.25 billion bank credit facility.  The new facility replaces a $750 million credit facility that was scheduled to mature in April 2012 and provides further strength to the Company's liquidity position.

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