GAP Inc.

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Today, Gap introduces the brand's second exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2013. Following last year's successful collaboration, this year's line, which ranges from accessories to outerwear, showcases each rising designer's signature spin on iconic menswear pieces.

Jessica Alba guest editor

Piperlime, the online shop known for the freshest styles in fashion, continues to grow its widely successful Guest Editor Program. Jessica Alba joins Piperlime Guest Editors Rachel Zoe and Olivia Palermo to launch the Fall 2013 season.

Today Gap announced the brand is joining a yearlong celebration of the life and music of Jimi Hendrix in honor of his 70th birthday with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

Campaign Features Winners of Gap's Sixth Annual Casting Call


Gap shares stories about children who make the world a brighter place through their unique talents and community service in its Shine On marketing campaign for fall.  This campaign features the kids as they came together to paint a colorful mural on the campus of Daniel Webster Middle School in Los Angeles to give back to the community.

Ranging from one to 12 years old, the Shine On campaign features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap's sixth annual Casting Call contest.  Brought together to showcase GapKids and babyGap key product for fall, including Jewel Box Skinnies for girls and the Action Stretch Denim for boys, these children are shining examples of back-to-school style.

-- After a coast-to-coast search to find the brightest babies and kids, Gap revealed the 20 finalists now competing to be the winners of its sixth annual North American Casting Call contest.

Using the t-shirt as a medium for self-expression, Gap's new global marketing campaign captures how summer's favorite wardrobe staple is an effortless way to convey individual style. Emphasizing lush fabrics and updated figure-flattering fits in an optimistic range of colors and silhouettes, Be Your Own T highlights the three distinct categories of the new T collection—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

Today, Piperlime, the online shop known for the freshest styles in fashion, announced it will open its first retail store this fall, at 121 Wooster St. in the SoHo neighborhood of New York City

Today Athleta, the women's sports and active lifestyle apparel brand owned by Gap Inc., announced its official 2012 sponsorship of the USA Women's Water Polo Team. Starting now through the rest of the year, the brand will provide the team with dry-land workout and active lifestyle apparel to help ensure the team is well equipped with high quality, technical athletic wear as they prepare for the London 2012 Olympic Games and beyond.
Banana Republic, the brand focused on workplace style, and AMC are proud to announce an encore installment to the acclaimed Banana Republic 'Mad Men' capsule, which launches exclusively at Banana Republic North America retail locations and online at beginning March 1, 2012, building up to the season five premiere of "Mad Men" on AMC on Sunday, March 25 at 9:00 p.m. EDT/CDT.

As part of Old Navy's incredible holiday assortment, the brand rooted in family, fashion, value and fun, today announced Techno World, a new collection featuring clothing and accessories with built-in technology as well as a wide range of technological gadgets. All priced to please any budget-conscious shopper, Old Navy's Techno World items appeal to gadget geeks of all ages on the holiday shopping list this season. Techno World products range from $6.50 to $34.94 and are available in all Old Navy stores in the US and Canada through the end of December.

New Marketing Platform Brings Better Focus to Old Navy's Brand Tenets of Fun, Fashion, Value, and Family

Old Navy announced today that it will unveil a new marketing platform called Funnovations Inc. Kicking off this Thursday in both the US and Canada, the campaign invites customers to 'Come fun, Come all' and experience the secret source of all Old Navy fun -- the place where the brand's quirkiest ideas are born and tested.

Old Navy
Old Navy Stylist Shares Tips to Stay Warm and Stand Out This Autumn

As the weather begins to cool, fall fashionistas are embracing the season’s trends and choosing crisp layers for a classic, chic look. Statement outerwear pieces will become a focal point, while cozy, chunky knits and jersey tops play an accompanying role. But how do you create a look that balances your personal style, is versatile, and still leaves room for fun?

Williamsburg 1969 Gap
"1969: L.A. and Beyond" Gives Inside Look at the Personalities Behind Gap's 1969 Collection and How the Jeans Are Worn by Everyday People in Cities Around the World

Shining a spotlight on one of its best kept secrets -its denim design studio in Los Angeles- Gap’s new global marketing campaign tells the story of its 1969 fall collection from the inside out. Starting with the personalities behind the denim, 1969: L.A. and Beyond gives a transparent look at the designers and how they come together each day to create the latest in denim fits, fabrics and washes. Taking it from the studio to the real world, the campaign also shows how the denim comes to life in various cities by the people who wear it.
Remember when you all piled in mom's station wagon to take that family trip to the beach? You packed a cooler with popsicles, sandwiches, played paddle ball and built sandcastles until the sun went down.  Old Navy is now bringing back that summer nostalgia with their "Wish You Were Here" summer road trip.

Gap Inc. Announces Bond Offering

Gap Inc. (NYSE:GPS) yesterday announced a public bond offering, expected to price yesterday. The Company intends to use the net proceeds of the offering for general corporate purposes including share repurchases.

Yesterday's offering is being made under an effective registration statement on file with the U.S. Securities and Exchange Commission (SEC) and available on its website at This press release is not an offer to sell or a solicitation of an offer to buy these securities. Any offers to sell, or solicitations to buy, will be made solely by means of a prospectus and related prospectus supplement filed with the SEC. A copy of the prospectus and related preliminary prospectus supplement for this offering may be obtained from the following joint book-running managers:

Goldman, Sachs & Co.

Goldman, Sachs & Co., 200 West Street, New York, NY 10282 Attn: Prospectus Department, toll-free at 1-866-471-2526, or by facsimile at 212-902-9316 or by e-mailing [email protected]

J.P. Morgan

J.P. Morgan Securities LLC, 383 Madison Avenue, New York, 10179, Attn: High Grade Syndicate Desk, 3rd Floor, or by calling collect at 212-834-4533

BofA Merrill Lynch

Merrill Lynch, Pierce, Fenner & Smith Incorporated, Attn: Prospectus Department, 100 West 33rd Street, 3rd Floor, New York, NY 10001, toll-free at 1-800-294-1322 or by emailing [email protected]

After sorting through an unprecedented one million adorable children showing off their "good jeans," Gap today revealed the 20 charismatic finalists competing to be the next faces of babyGap and GapKids.

Starting today through December 20, it is up to America to decide which four children – one girl and one boy for babyGap and one girl and one boy for GapKids – will be featured in store windows nationwide and receive a $1,000 Gap GiftCard. Voters can cast a vote in each of the four categories once a day by logging on to or by downloading the free Gap Casting Call iPhone app. Each vote cast will be entered for a chance to win the Voter's Sweepstakes, a $1,000 Gap GiftCard.

Gap Inc. (NYSE:GPS), one of the world’s largest specialty retailers, today updated investors on the company’s initiatives to increase its share of the $1.4 trillion global apparel market, through a combination of international and online expansion and improvements in the North American business.

“We’re making the investments necessary to shift the balance of revenue over time to come increasingly from our online and international businesses.”

“While never losing sight of our goal to gain market share in our North American businesses, our strong portfolio of brands combined with several powerful platforms such as outlet, online and franchise give us significant global runway,” said Glenn Murphy, chairman and CEO of Gap Inc. “We’re making the investments necessary to shift the balance of revenue over time to come increasingly from our online and international businesses.”

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