Dress Barn

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Women's fashion retailer will contribute net profit of Hope Bracelet sales to American Cancer Society's Relay For Life® and invites community members nationwide to support world's largest cancer-fighting movement

dressbarn, the women's specialty apparel retailer, celebrates its 10th year as an American Cancer Society Relay For Life National Corporate Team Program member. As part of the company's commitment to help raise awareness and funds for the American Cancer Society's ongoing research initiatives, outreach and support programs, dressbarn stores nationwide will feature the 2013 version of their signature Hope Bracelet. Sales of the bracelet support the American Cancer Society's mission to finish the fight and create a world with more birthdays.

For the 11th Year, dressbarn Will Collect Clothing Donations During Its S.O.S - Send One Suit - Weekend® Donation Drive, March 7-10

Each year thousands of women are unable to secure employment because they don't have access to appropriate ensembles to wear on job interviews.  dressbarn (NASDAQ: ASNA) is teaming up with the non-profit organization, Dress for Success, to gather 60,000 articles of clothing, as part of its S.O.S. - Send One Suit – Weekend® donation drive, March 7-10.

Lane Bryant fashion fit right
Lane Bryant
® launches a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites.  This will be the company's first comprehensive branding and marketing effort since 2008.  The rebranding also includes Lane Bryant's® exclusive intimate apparel brand Cacique®

dressbarn - a national women's apparel retailer - has launched "Share your (MOM)ent," a social and interactive campaign for Mother's Day. The campaign's integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

In support of National Breast Cancer Awareness Month, dressbarn has developed microsite http://www.yourdressbarn.com/myPINKpledge to encourage women to take the pledge to live a healthy lifestyle and to receive their annual checkup. Thousands of women have already taken the pledge and dressbarn aims to increase that number in the final week of Breast Cancer Awareness Month. To take your own PINK pledge and to view stories of strength from breast cancer survivors, visit http://www.yourdressbarn.com/myPINKpledge.

Dress Barn, Inc. (NASDAQ: DBRN) today reported its fiscal fourth quarter and fiscal year 2010 sales results. Sales results for the fiscal fourth quarter and fiscal year 2010 periods included fourteen and fifty-three weeks, respectively, while the same periods in fiscal year 2009 included thirteen and fifty-two weeks, respectively.

Fiscal Fourth Quarter Sales Results

Net sales for the fourteen-week fiscal fourth quarter ended July 31, 2010 increased 78% to $710.9 million compared to $398.9 million for the thirteen-week fiscal fourth quarter ended July 25, 2009. The overall increase was primarily due to the inclusion of Justice sales of $245.6 million. Consolidated comparable sales for Dress Barn, Inc. increased 7% for the thirteen-week period ended July 24, 2010 compared to the thirteen-week period ended July 25, 2009.

This is only a summary of the news. You can learn more at Dress Barn.

Dress Barn, Inc. recently reported that as a result of stronger than expectedthird quarter sales results and a higher gross margin rate, it is pre-announcing estimated quarterly earnings per share as well as raising its fiscal 2010 earnings per share guidance.
The Dress Barn, Inc. announced that it has determined the final exchange ratio (the "Exchange Ratio") in connection with its previously announced offer to exchange (the "Offer") any and all of its 2.50% Convertible Senior Notes Due 2024 (the "Notes").

As a result of better than expected holiday season sales and margin performance, the Company is raising its diluted earnings per share guidance for fiscal 2010 by $0.05 to a range of $1.40 to $1.50 from its previous guidance of $1.35 to $1.45 announced December 16, 2009.

David R. Jaffe, President and Chief Executive Officer commented, “We were very pleased with our sales and margin performance at each of our concepts over the important holiday season. With overall stronger than expected comps sales and continued good inventory management, we have been able to outperform our expectations and deliver excellent profitability. The addition of Justice, which led our performance during the holiday season, has proceeded smoothly and we remain very excited about the earnings potential of this transaction to deliver increased value to our shareholders.”

Dress Barn, Inc. Announces Investor Day

Dress Barn, Inc. (NASDAQ - DBRN), today announced that it will be hosting an Investor Day on Wednesday, December 16, 2009, at the Grand Hyatt New York. The presentations will begin at 12:00 Noon, Eastern Time and will also be simultaneously webcast. The presenters will include David Jaffe, President and CEO, Michael Rayden, CEO, Justice, and Armand Correia, EVP and CFO. Other senior executives of the three brands will also be present. The presentations will be followed by a question and answer session.

The webcast will be available live to investors and the media on Dress Barn's website, www.dressbarn.com. A replay of the webcast will be available approximately 2 hours following the completion of the event on the Company's website.

ABOUT DRESS BARN, INC.

Dress Barn, Inc. (NASDAQ - DBRN), is a leading national specialty apparel retailer offering quality casual and career women's fashion apparel through its dressbarn and maurices brands and girls' apparel through its Justice brand. As of December 1, 2009, the Company operated 846 dressbarn stores in 47 states, 741 maurices stores in 44 states and 906 Justice stores in 45 states and Puerto Rico. For more information, please visit www.dressbarn.com, www.maurices.com and www.shopjustice.com.

Dress Barn, Inc. (NASDAQ - DBRN) today reported sales and earnings results for its fiscal first quarter ended October 24, 2009.

Net sales for the fiscal first quarter ended October 24, 2009 increased 7% to $404.1 million from $376.4 million for the fiscal first quarter ended October 25, 2008. Comparable store sales for the quarter increased 4%.

By division, net sales for dressbarn stores increased 6% to $248.0 million compared to $232.8 million for the first quarter of fiscal 2009, driven primarily by a comparable store sales increase of 5% for the quarter. Net sales for maurices stores increased 9% to $156.1 million compared to $143.6 million for the first quarter of fiscal 2009. The increase was driven by a comparable store sales increase of 4% and 13 new stores opened for the quarter.

Dress Barn, Inc. Announces Fiscal 2010 First Quarter Sales and Earnings Conference Call

Dress Barn, Inc. (NASDAQ - DBRN) today announces the release of its fiscal 2010 first quarter sales and earnings results on Thursday, November 19, 2009. Results will be released over Business Wire at approximately 4:00 P.M. Eastern Time. The Company will also host a conference call at 4:30 P.M. Eastern Time to review its results, which will include comments from its senior management team followed by a question and answer session.

Parties interested in participating in this call should dial in at (617) 614-3518 prior to the start time, the passcode is 40606328. The call will also be simultaneously broadcast at www.dressbarn.com. A recording of the call will be available shortly after its conclusion and until December 19, 2009 by dialing (617) 801-6888, the passcode is 90693356.

ABOUT DRESS BARN, INC.

Dress Barn, Inc. (NASDAQ - DBRN), is a leading national specialty apparel retailer offering quality career and casual fashion apparel through its dressbarn and maurices brands. As of October 24, 2009, the Company operated 846 dressbarn stores in 47 states and 734 maurices stores in 44 states. For more information, please visit www.dressbarn.com and www.maurices.com.



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