Ascena

Welcome to the Ascena Retail Group news section of the Fashion Newspaper.




Women's fashion retailer will contribute net profit of Hope Bracelet sales to American Cancer Society's Relay For Life® and invites community members nationwide to support world's largest cancer-fighting movement

dressbarn, the women's specialty apparel retailer, celebrates its 10th year as an American Cancer Society Relay For Life National Corporate Team Program member. As part of the company's commitment to help raise awareness and funds for the American Cancer Society's ongoing research initiatives, outreach and support programs, dressbarn stores nationwide will feature the 2013 version of their signature Hope Bracelet. Sales of the bracelet support the American Cancer Society's mission to finish the fight and create a world with more birthdays.

For the 11th Year, dressbarn Will Collect Clothing Donations During Its S.O.S - Send One Suit - Weekend® Donation Drive, March 7-10

Each year thousands of women are unable to secure employment because they don't have access to appropriate ensembles to wear on job interviews.  dressbarn (NASDAQ: ASNA) is teaming up with the non-profit organization, Dress for Success, to gather 60,000 articles of clothing, as part of its S.O.S. - Send One Suit – Weekend® donation drive, March 7-10.

Ascena Retail Group, Inc. yesterday reported financial results for its fiscal fourth quarter and full year ended July 28, 2012.

Ascena’s financial results for its fiscal fourth quarter and full year ended July 28, 2012 reflect its acquisition of Charming Shoppes, Inc. (“Charming”) on June 14, 2012 (the “Charming Acquisition”). Accordingly, operating results for those periods are not comparable to the prior year. In order to enhance comparability, adjusted results that exclude the effect of the Charming Acquisition have been presented to supplement the reported results for all periods of Fiscal 2012. Fiscal 2011 is presented on a GAAP basis. Reference should be made to Note 2 to the consolidated financial statements included elsewhere in this release for a reconciliation of adjusted, non-GAAP financial measures to the most directly comparable GAAP financial measures.

Lane Bryant fashion fit right
Lane Bryant
® launches a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites.  This will be the company's first comprehensive branding and marketing effort since 2008.  The rebranding also includes Lane Bryant's® exclusive intimate apparel brand Cacique®



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