Evian(R) Natural Spring Water, the first ever sponsor of the centralized Fashion Week in New York, announced this week its return to the Bryant Park tents in 2008 as the official bottled water and sponsor. Evian's presence at Mercedes-Benz Fashion Week coincides with several other recent partnerships aligning the brand closely with the fashion audience.

Producers LIVEstyle Entertainment together with founding sponsor Dallas Market Center ("DMC"), announce the exciting details for Dallas international Fashion Week. The program will bring the runway experience of fashion markets directly to both the public and fashion industry attending the Apparel & Accessories market held October 21 - 24, 2007 via a series of fashion events taking place around Dallas.

When walking into the tent at Mercedes Fashion Week the first thing I am amazed at is the multitude of wannabes, has-beens and maybes. I see the Emaciation of Mimi, The Writer’s Crew, The Posers and The Lost Boys (the people who think they are hip, but have mannish haircuts with fang-like bangs). The people wait in line talking about the designers, Nikki Hilton’s new bag range and the guy at the door wearing an orange shirt. There are modelesque statues and gay men in full suits gripping free fashion magazines. I stand blissfully unaware of my soon face-to-face greeting with Skeletor.

Accomplished fashion designer and Albanian native Katerina Bocci will present her latest collection at Couture Fashion Week in New York City. The highly anticipated fashion show will be held on Sunday, September 9, 2007 in the Roof Ballroom of the world-famous St. Regis Hotel.

After graduating from the renowned SITAM Institute of Design in Padova, Italy, Ms. Bocci opened her own fashion atelier in Albania. In 2001 she moved to the United States - what she calls "My Promised Land" - and quickly became known in the Detroit area for her impeccable fashion designs, selling to a discerning private clientele as well as to boutiques such as Alessandra Bridal, Janet Verner and Impulse. Her designs have been featured in Detroit Hour, Style and Inside Weddings magazines, and she is a favorite designer of TV news anchors Lila Lazuras and Rhonda Walker.

Upcoming Show Dates. The next round of fashion shows will take place 13 - 15 July 2007 in New York City (instead of September) to follow the Paris Haute Couture shows on the world fashion calendar. This sets the couture fashion shows apart from the prêt-a-porter shows in New York and will facilitate additional international press coverage.