The premier beauty retailer, Beauty Bar, is collaborating with The Beauty Expert, Allure magazine, to introduce Sample Society—a breakthrough in beauty sampling. A members-only subscription service, Sample Society delivers the most exclusive samples of hair-care, makeup, skin-care and fragrance products plus expert information each month.

E! Entertainment Television Co-Founder Alan Mruvka has partnered up with Beverly Hills Celebrity beauty guru and undisputed "Eyebrow King," Damone Roberts to launch The Look Bag.com - the newest luxury beauty sample club. For only $10 a month, members of The Look Bag.com will receive five deluxe, re-sealable beauty samples that are specifically customized to fit their individual beauty needs. Each Look Bag is shipped out free to members within the first two weeks of every month, members also enjoy an additional discount off of every purchase of any full-sized beauty product on the site as well.

Johnson Publishing Company appointed Clarisa Wilson as the new President of Fashion Fair Cosmetics, a global prestige cosmetics brand for women of color.  Clarisa will assume her post on Monday, July 25, 2011.

From Lady Gaga-inspired bright eyes to muted natural shades, summer's make up trends in 2011 have something for everyone.

Legendary makeup artist, Pat McGrath, has teamed up with LeSportsac for the second year in a row and this time they’ve collaborated on an eight-piece pro-inspired cosmetic bag collection. A favorite of makeup artists backstage at Fashion Week, COVERGIRL LipPerfection™ lipcolor was the muse for the collection that will serve the needs of anyone’s inner makeup artist.

The Mentholatum Company is announcing the launch of a complete packaging refresh of their popular and growing Softlips® lip care line. The update includes fresh new packaging graphics and a new logo, along with the kick-off of the "Softlips®. So You™." marketing campaign, all in time for the summer season.

L'Oreal Paris, the Number One Beauty Brand, Debuts the "Lipstick Diaries" of Women, Men and A-listers with a National Survey and "Live La Vie En Rouge" Sweepstakes

For centuries, women and men alike have succumbed to the irresistible allure of lipstick. A splash of color on a woman's lips has the proven power to turn heads, evoke memories and ignite emotions. In fact, according to a recent "Lipstick Diaries" survey* commissioned by L'Oreal Paris and conducted online by Harris Interactive, of nearly 2,300 men and women polled, 75 percent of lipstick-wearing women believe that lipstick improves their confidence.

The first French model to achieve international acclaim, Madame Ines de la Fressange is the embodiment of Parisian elegance and a symbol of timeless French chic, with personality and style that transcend fashion. She is now joining the large family of Ambassadors for L'Oreal Paris.

Extraordinary and stunning: Aimee Mullins is a woman who demands admiration. Gifted athlete, fascinating model, talented actress, Aimee is characterized by her unique achievements, her charisma and radiant beauty.

Today, she joins the family of L'Oreal Paris Ambassadors.

FLIRT! Cosmetics has teamed with Heather Morris, actress, dancer, singer and star of the hit television show, Glee, as their new Celebrity Style Ambassador in support of the brand's Spring 2011 product collection. Heather Morris will act as "ambassador" for the brand appearing on FLIRT!'s websites and social networks and supporting in-store and promotional efforts including a consumer contest looking for the next "flirtiest performer."  FLIRT! Cosmetics is exclusively available at Kohl's stores nationwide and Kohls.com. The campaign will launch early next year.

A new national survey suggests a trend towards a less "made up" look for American women.  Above all, the survey finds women expect their cosmetics to deliver flawless skin and sun protection, above fashion-forward colors.

Commissioned by Neutrogena Cosmetics, the #1 dermatologist recommended brand, and executed by Harris Interactive, the survey explores the complex relationship American women have with their cosmetics.

"As a professional makeup artist I'm pleased to learn that American women are tuned into what so many professionals already know – beautiful skin is essential to any look," said Amy Oreasman, celebrity makeup artist to Neutrogena Cosmetics Brand Ambassador Hayden Panettiere.  "It's the canvas women work with everyday and when it looks great so will everything else."

You've found everything for the important prom night: the perfect date, shoes, and dress. All you want now is the beautiful makeup to finish your look. Whether you're going for a fun or a sophisticated image, you want your makeup to full complement your dress, not overpower it. Here are some tips about choosing and applying makeup on this special night.

KROMA Makeup Studio Announces New Anti-aging Suncare

KROMA Makeup is proud to carry the Absolutely-Natural line of suncare and skin care in their award winning makeup studio in Maitland, FL. The Absolutely-Natural sun and skin care products will complement the all natural, hand-made makeup that has helped earn KROMA a reputation for quality and luxury.

Saturday, Sunday, Monday -  March 27, 28, 29 (2010) - McCormick Place Showcasing hot, new beauty products coming to 'A Salon Near You!'
                   For licensed salon professionals only

60,000 salon professionals will come to Chicago for America's Beauty Show ... to be held at McCormick Place (West) Saturday, Sunday and Monday -  March 27, 28, 29. Show opens at 11am on the 27th; 9am on the 28th and 29th; closes at 5pm.

Five years ago Big Girl Cosmetics' Creative Director Kiley Russell sat in the audience of a taping of legendary television production mogul Oprah Winfrey. Russell, a makeup artist and assistant principal at the time, attended the momentous taping of Oprah the year she gifted her audience a Pontiac G6. The absorbent gift took the nation by storm, but Russell had a larger plan for her blessed gift. Not needing a car at the time, Russell sold the car and used the profit to start the beauty empire, Big Girl Cosmetics.

SnS Design, a woman-owned industrial design consultancy located in New York City, was selected to design the Temptu Air, a portable compressor for the professional makeup industry. The Temptu Air is manufactured by Temptu, a New York City-based professional makeup company at the forefront of airbrush technology.

HBA Global Expo has enhanced its New Products Innovation Showcase to provide attendees with more information and inspiration for future product development plans and to revitalize existing brands. Taking place September 15-17, at the Javits Center in New York, HBA Global Expo is the largest product development event in the cosmetics, fragrance, skin care and personal care industries.