Fragrances and Perfumes

The Perfume article section contains perfume industry articles regarding perfume brands, scents, fragrances, the perfume industry, and many other perfume related issues.

Learn more about fragrances and perfume.

Learn more about: Aftershave Fragrance  Body Spray Fragrance  Cologne Fragrance  Eau de Cologne Fragrance  Men's Fragrances  Men's Perfumes Perfume Oil Fragrance  Perfume  Women's Fragrances  Women's Perfumes 

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Holidays with LACOSTE Fragrances

LACOSTE Fragrances is celebrating the holidays in style with the illuminating LACOSTE Christmas Tree, inspired by the Eau de LACOSTE L.12.12 Collection and Eau de LACOSTE Pour Femme. The tree is located on the ground level of the shopping center.

The evergreen tree is adorned with beautiful ribbons and hanging from each limb are their very own LACOSTE fragrance ornaments that light up the tree with rays of blue, red, green, peach and white. To finish it off the tree is topped with the iconic LACOSTE crocodile placed inside of a 3D gold star and beautifully wrapped gifts placed underneath.

Shoppers are able to receive samples along with a chance to win LACOSTE goodies bags through the social media giveaway. All shoppers need to do is instagram or tweet a picture of the LACOSTE tree using #EauDeLacosteHoliday and have a chance to win LACOSTE gifts across the two days.

Longtime fan of the brand, Adrian Grenier hosted the start to LACOSTE's holiday season by lighting the tree.

Pick up Eau de LACOSTE L.12.12 Collection and Eau de LACOSTE Pour Femme at your local LACOSTE store or online at The Eau de LACOSTE L.12.12 Collection and Eau de LACOSTE Pour Femme retail for $65 each.

Jay Z fragrance

Entrepreneur, Style Icon, Music Legend and Philanthropist Taps Into Fragrance Business

JAY Z, an international entrepreneur, music legend, style icon, sports agent and philanthropist, enters the fragrance business with the launch of his first men's eau de toilette, "GOLD JAY Z," which will debut on Friday, November 29th at major department stores throughout the U.S. Created by JAY Z with Firmenich perfumer extraordinaire Ilias Ermenidis, GOLD JAY Z is a fragrance that reflects an unmistakable ultra luxurious signature.

A New Fragrance With A Fiery Edge And Daring Confidence

For the man with drive, POLO RED captures speed, seduction and adrenaline in a powerful scent.  The exhilarating new fragrance from Ralph Lauren, POLO RED is a fiery mix of spicy red saffron, fresh red grapefruit and deep red wood that ignites the thrill-seeker in every man.

Created by industry "nose" Azzi Glasser - who also created 16 & 27 - the challenge was to formulate a premium fragrance for the men's market that would sit comfortably with but stand out from other competing premium fragrances.

Debuting August 9, 2012, The Forsaken Collection Includes an Exclusive Fragrance developed by Givaudan, Luxury Home Goods from D.L. & Co and a First-Ever Lip Color with Coordinating Nail Shade from Deborah Lippmann

HBO Global Licensing has announced the launch of Forsaken, a unique collection of beauty products inspired by its Emmy® and Golden Globe® winning hit series True Blood.  HBO aligned with Forsaken LLC, a specialty licensing partnership created by Multi Media Exposure and Virtue Development, to create a one-of-a-kind luxury collection which includes: the Forsaken signature fragrance created by Givaudan; beauty products from Deborah Lippmann and home fragrance products from D.L. & Co.  A first for HBO, the line will launch exclusively on HSN, and via HSN mobile beginning on August 9, 2012, in conjunction with the show's fifth season. The collection will be available at the HBO Shop in September and will follow with worldwide distribution at specialty retailers late 2012. 

Multi-platinum and Grammy Award-winning artist Lady Gaga announced yesterday the worldwide release of her first fragrance, LADY GAGA FAME, in September 2012. Gaga's first fragrance, released through the Artist's own Haus Laboratories in association with Coty, is the latest breakthrough expression of her creativity.

fragrance awards 2012

The FiFi® Awards are considered the "Oscars" of the fragrance industry. This prestigious, iconic New York event showcases and honors the art, passion and personalities of the fragrance world. Competing to win a "Fragrance of the Year Award" are some of the big, the bold, instantly recognizable fragrance names, celebrity creations and collaborations as well as smaller, niche innovators. There's also competition for Best Packaging of the Year, Best Media Campaign of the Year and more.  Over 800 guests and 27 beautiful crystal FiFi ® awards are bestowed - a recognized symbol of fragrance excellence.  On FiFi® night,  industry company presidents, CEOs, high-level executives and their guests mix and mingle with celebrities and VIPs from the fashion, stage, screen and music worlds who join in the fun, sometimes as guests, sometimes as presenters and sometimes as winners themselves in a fragrance category.

Beyonce Pulse

Get ready to send pulses racing this summer with the sizzling new addition to the bestselling Beyoncé Parfums collection. Fresh, airy and optimistic, Beyoncé Pulse Summer Edition captures the essence of a playful, sun-drenched summer day.

Starting a new business is never for the faint of heart, much less a business that relies on recognized million-dollar brands and celebrity endorsements to push sales. Yet that is exactly what three friends gambled on last November when they released their first signature scent, Moonshine, a gentleman's cologne. To date, Charlie Holderness, Colin Newberry, and Matt Moore - three University of Georgia graduates - have proven that their bet was not so much of a gamble after all.

HATCHBEAUTY and its Creative Director Ben Bennett, one of the beauty industry's most admired innovative forces, has joined with CBS Consumer Products to license a series of exclusive fragrances for The CW's top-rated reality program America's Next Top Model (ANTM) and will collaborate with future winners as part of every grand prize package going forward. The first-ever ANTM fragrance is fittingly named DREAM COME TRUE™. 

Beauty Encounter, the e-tailer featuring all things beauty and specializing in hard-to-find-niche products, has just launched their annual holiday gift guide, "be gifted," for fast and convenient holiday shopping this season. Gift giving is simplified with this year's easy to navigate gift guide which highlights the best trends of the season in fragrance, beauty, grooming, and at-home.

This holiday season Victoria's Secret unveils its newest Angels – The NEW Victoria's Secret Angel Fragrance and the ALL-NEW Dream Angels bra collections.

The social price comparison and review site analyses autumn's fragrance trends and finds that fashion house favourites are most widely discussed

September was a big month for new releases in fragrances - but not from the names you might expect.

This fall Viva La Juicy debuts its new global advertising campaign to reflect the feminine, flirty style distinctive to the brand. In a collaborative approach between Juicy Couture and Elizabeth Arden, the new images reflect a modern and sophisticated take on the iconic best-selling fragrance, recognized the world over for its fabulous notes of mandarin, gardenia and sandalwood.

Coty Inc. announces an iconic new fragrance, Celine Dion Signature, launching worldwide in September 2011. Developed as an ode to Celine’s power to connect and inspire through her music, this timeless scent is the latest addition to the Celine Dion portfolio of fragrances. Since its introduction in 2003, the Celine Dion Fragrance House has continually remained a top performer in major markets across North America and Europe.

Celine Dion Signature

Bottega Veneta Fragrance - NYC Event 2011

In celebration of the launch of its first women's fragrance created by Tomas Maier, Bottega Veneta hosted a cocktail party in New York last night, July 12, 2011. The location for the event was the Academy Mansion, a spectacular mansion built in 1920 on East 63rd Street, steps away from New York City's Central Park.

Color trends help inspire perfumers to create innovative fragrances and the distinctive colors of a product set consumer expectations about how the product should smell

A comprehensive study from the fragrance company Arylessence says that our sense of sight and smell are closely linked and work together to help consumers make buying decisions. Color trends stimulate perfumers in the creation of new and different fragrances, the study says, and the distinctive colors of a product and its packaging set expectations among consumers about how the product should smell. Conducted among female consumers in Atlanta, the study demonstrated that people can describe the 'scent' of selected colors, and typically use the same words to describe the scent's emotional effect.

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