The FiFi® Awards are considered the "Oscars" of the fragrance industry. This prestigious, iconic New York event showcases and honors the art, passion and personalities of the fragrance world. Competing to win a "Fragrance of the Year Award" are some of the big, the bold, instantly recognizable fragrance names, celebrity creations and collaborations as well as smaller, niche innovators. There's also competition for Best Packaging of the Year, Best Media Campaign of the Year and more. Over 800 guests and 27 beautiful crystal FiFi ® awards are bestowed - a recognized symbol of fragrance excellence. On FiFi® night, industry company presidents, CEOs, high-level executives and their guests mix and mingle with celebrities and VIPs from the fashion, stage, screen and music worlds who join in the fun, sometimes as guests, sometimes as presenters and sometimes as winners themselves in a fragrance category.