Visual Merchandising Management Solution Launched by RBM Technologies
- By Maxamillion Blick
- Published 07/28/2009
Maxamillion Blick
Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
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RBM Technologies has launched a new web-based retail merchandising platform designed to help large retailers cut the costs of marketing planning and campaign execution at the store level by offering a centralized, dynamic platform that allows retailers to plan and communicate directives for new merchandising campaigns to all retail stores from corporate headquarters.
The suite which includes Visual Merchandising Managter, Point of Purchase Manager and RBM Store Attribute Manager, allows in-store marketing teams to implement planorgram designs, precisely control the placement of each fixture in each retail location and report their compliance.
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