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Jordache unveils its most exciting advertising campaign to date featuring the sexy supermodel, designer, entrepreneur and host of TV's Project Runway and America's Got Talent, Heidi Klum. Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper and takes a turn for the fantastical as she leads a suburban cast (and a not so suburban cast) to the beat of Bee Gees Stayin' Alive. In addition to singing the track, Klum dances to a sequence choreographed by Fatima Robinson who has choreographed music videos for Black Eyed Peas, Rihanna and Michael Jackson just a few. The multifaceted campaign will include a national television commercial and print ad that will run in mid-August through November.
"We are excited to be working with Heidi Klum for the fourth time" says Liz Berlinger, President of Jordache Enterprises. "Heidi is a true Renaissance woman who inspires us all as she balances life as supermodel, TV host, business woman and mother. Heidi's fashionable style and sexy confidence embodies what the Jordache brand is about."
Jordache has established itself as a leader in the designer-label jeans category since the 1970s. Through the years, Jordache has kept their highly-anticipated ad campaigns provocative and innovative with a chic elegance that keeps Jordache a celebrity and fashionista favorite. This is the fourth time Jordache has selected Klum to be featured in their ad. She is part of an elite group of glamorous, sexy and talented women who have represented Jordache, including model and actress Elizabeth Hurley. Jordache is sold at WalMart and WalMart.com.
The campaign was conceived and executed by DMA United. Klum's beauty look by make-up artist Linda Hay and hairstylist Andy Lecompte both represented by The Wall Group.
About Jordache: The Jordache LOOK changed the denim game for over 30 years and is still going strong. Today, Jordache Enterprises is a privately held conglomerate with an international reach. The company designs and manufactures a wide variety of denim, apparel and accessories, and has earned a distinguished reputation for quality and excellence.
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