H&M is thrilled to celebrate the launch of the newest David Beckham Bodywear for H&M ad campaign. As you may remember, the first campaign (which was featured during the 2012 Super Bowl) generated immense amounts of coverage and excitement across the country. To hype up the next sexy campaign for Beckham’s Bodywear line, H&M will be unveiling nine 11-foot statues of David in his H&M boxer briefs in highly populated areas in New York, Los Angeles and San Francisco.

David Beckham Statue - bodywear statue

The statues will debut on Thursday, August 16th. H&M will have a spokesperson available at the Beckham statues in New York at the Flatiron location and in Los Angeles at the Hollywood Boulevard location starting at 8:00AM.