Elements of old world luxury mix with the modern pale green design.
Today, Prada unveils a new store in Union Square, San Francisco’s premier shopping district. This is a part of Prada’s commitment to operate flagship stores in all of the most prestigious shopping locations in traditional and emerging markets worldwide. The store offers the full range of Prada merchandise for both women and men, including custom tailored men’s suits.
Designed by architect Roberto Baciocchi, the flagship has entrances on three major shopping streets; Post Street, Grant Avenue, and Maiden Lane. This store supersedes a smaller, women’s only Prada boutique on Geary Street.

There are ten shop windows on the ground floor and thirteen more on the first floor, all with black retro-painted glass. The main entrance on Post Street opens onto a slightly raised central area dedicated to handbags and accessories. The décor of this area, with its black and white checkered marble flooring and luxurious crystal furnishings, is a modern tribute to the original Prada store, which opened in 1913 in Milan’s Galleria Vittorio Emanuele II.

The retail area is on a single floor of approximately 430 square meters (5650 square feet). Linen cloth in the signature pale green shade found in Prada stores worldwide covers walls and furnishings. Different materials and colors, coordinated with the traditional green, distinguish the men’s and women’s clothing areas. Brilliant hues and precious materials are the choice for the women’s area, with curved seating upholstered in lilac velvet and steel and waxed Saffiano leather used for furniture and decorative details. The men’s area has palisander wood furniture, polished steel elements, and dark brown velvet seating.

The high ceilings, with their unusual design, and special lighting are additional elements that emphasize the entire space and create a sophisticated, alluring ambiance.

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