Jennifer Lopez has always incorporated her sense of style into every aspect of her life.  In 2001, Jennifer fulfilled one of her greatest fantasies when she launched her signature collection of sportswear, JLO by Jennifer Lopez.  Jennifer Lopez was one of the leaders started the trend of celebrity fashion brands and has made her sense of style and fashion available to women throughout the world.  If you have not yet checked out her 2007 collection, we suggest you give it a look see... check out JLo