Damiani S.p.A., parent company of the Damiani Group, a designer, manufacturer and distributor of top-quality jewellery in Italy and abroad, has opened a new own-brand boutique in Tokyo.

Damiani strengthens its position in Japan with a flagship store measuring approximately 250 square metres located in the prestigious Ginza district. The new one-brand Damiani boutique looks directly onto Namiki Dori, a famous shopping street that houses the most well-known international brands of fashion and luxury goods.

Sophia Loren, guest star of the event, together with Silvia and Giorgio Damiani, presented a world preview of the new piece of the Sophia Loren Collection, the Damiani Collection of which the Italian star has been the muse and inspiration. A beautiful necklace with brown, fancy yellow, orange and fancy pink diamonds.

“The Japanese market – commented Giorgio Damiani, Vice President of Damiani S.p.A. – is very important for our Group.

Several years ago, we opened a branch company in order to operate in this country with our own staff and our own organised structure.”

“Due to the strategic role of this market in the luxury goods sector in general – continued Giorgio Damiani, we decided to strengthen our position by opening a large own-brand boutique with a highly effective visual impact which adds visibility to our brand by highlighting the special characteristics and distinctive values of the Damiani world.”

To underline the Italian nature of the brand, the new store in Namiki Dori stands out for the concept developed by Antonio Citterio, an internationally famous Italian architect, who has already designed numerous Damiani boutiques all over the world. Its sophisticated style, both as regards formal language and construction details, delineates an area full of atmosphere which exudes elegance and quality, thanks to the materials used and the design of the simple though sophisticated furnishings.

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