Water and ice are the substances used to inspire the mood for ABOUTBLU’s F/W 08 contemporary collection. Two compounds essential for human life, become the meeting point for the 52 garments forming the men’s and women’s collection. Ice lives through the fabrics, through the tone on tone graphics and is applied to the soft colours ranging from ink blue to cement grey. The collection highlights the brands talent for jackets and pants which are fashion forward, extremely comfortable and versatile to wear, all best suited for those who are ready to confront an unstable planet.

Wearers of ABOUTBLU are those who face the jungle of today’s world and seek security and protection. A link with the safety world is found on the materials used within the collection where resin treated items are shinny and waxed making them water repellent to protect.  The jackets and trousers have large pockets and feature advanced style and design such as seams that wrap the wearer’s body. Garments are manufactured in comfortable materials allowing the body to move freely, naturally and without constraint. Jackets and knitwear become a second skin, protecting you from the harsh environment, the design is ergonomic and often complete with integrated belts inspired by military uniforms.

The choice of this theme communicates living in protection. Every ABOUTBLU collection aims to give visibility to a global matter by a means of a sustainable, ecological actions: in this case water. Despite being an indispensable resource for human life, 1.1 billion people live without clean safe drinking water all over the world. A new way of wearing fashion has been created, one which underlines the social responsibility of our Style Activists, an individual who makes a difference and is not afraid to turn positive ideas into positive actions to help better the world.

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