Puma, the company's inspiration, arrived from a shelter at age 5, without a wardrobe into a fashion crazed home! Weighing in at close to 100 lbs. created an immediate concern/crisis! Where to purchase fashion forward apparel for such a big girl! Four years later, Tailored Dog (tm) became the answer! Now, her eyes are protected from the sun and her coat is protected from all weather elements.....and it is all accomplished with fashion and function. Check out tailoreddog.com.