Amy-Jo Tatum has been a custom bridal designer for twenty-two years. Born in New Jersey and raised in the San Francisco Bay Area, she began her career in retailing with a three-year stint as a bridal fabrics buyer. She went on to open Bridal Alternatives where she worked with brides looking to create that one-of-a-kind extraordinary dress. Based on her esteem for Hollywood chic and fine-tuned dressmaking skills, a design philosophy evolved that has to do with seeing fabrics drape well and mold t