Silver Jeans Co.™, the Canadian-based company that has earned a reputation for high quality and well-fitting jeans in the mid luxury denim market, is pleased to announce that Silver Jeans Co.™ will officially open its "loft" concept store in Mall of America® August 17, 2013 in Bloomington, Minnesota.

"We have put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co ™. "Consumers will be able to experience our brand values by visiting one of our lofts. We have created an environment that has a comfortable modern feeling but also lets our guests know that we are a historic brand with a rich 92-year history. Our loft is about mixing old and new just like our jeans."

The Mall of America, Silver Jeans Co.™ loft is designed to provide consumers with a unique and creative denim experience. Offering expert customer service with a well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans Co.™ loft experience will be highly personal, catering to customers' specific fit needs. Tersigni Palachek Design Collective, known for their distinctive approach to international branded environments that foster emotional and experiential connections, have led the way in developing this specialized space. From the unique sliding loft doors to the hanging hammock and eclectic mix of chairs throughout, Mall of America loft was designed with a playful and fun feel. The rustic wood paneling, craftsman style denim bar and vintage Western Glove Works factory photos reflect the Silver Jeans Co.™ denim heritage.

The 2,275 square foot loft will feature the latest collections from Silver Jeans Co.™ and offer consumers a personalized approach to a full range of men's and women's signature denim fits and sportswear. To enhance the customer experience, each loft will feature the latest in digital technology with an innovative mobile point of sale system. A six foot media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co.™ campaign photo shoots will be the centerpiece of the loft. The Silver Jeans Co.™ loft will also feature eco-friendly shopping bags and host loft community centric events for the Bloomington, Minnesota area.

About Silver Jeans Co.™

Silver Jeans Co.™ is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years. In 1991, Michael Silver parlayed the family's vast denim experience into its own branded label and created Silver Jeans Co.™. Over the past 20 years, Silver Jeans Co.™ has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and designed by Janice Marks, the brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Silver Jeans Co.™ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today the collection has grown to an international lifestyle brand offering men's, women's and extended size denim and denim-related sportswear to markets worldwide. Silver Jeans Co.™ products are sold in the US at independent retailers such as M. Fredric, specialty chains such as Buckle and major department stores such as Nordstrom, Macy's and Dillard's. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops and $89-119 for outerwear.

About Mall of America®

Mall of America is the nation's largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation's largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.

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