Customers are now able to check out in a single step directly on Lyst from leading brands including Alexander Wang, Theory, Helmut Lang, REVOLVEclothing, Forward by Elyse Walker, Lane Crawford & Maiyet

Personalized fashion marketplace Lyst announced today the launch of its integrated checkout which enables customers to purchase from multiple designers and retailers directly on Lyst. Developed by Lyst, this proprietary technology securely stores users' payment and shipping information, thereby replacing the multi-page checkout and allowing customers to purchase products in a single step.

Launching in the US first and internationally later in the year, brand partners available on integrated checkout today include: Alexander Wang, Theory, Helmut Lang, REVOLVEclothing, Forward by Elyse Walker, Lane Crawford, Maiyet, IKKON and Planet Blue.

"We're incredibly excited to unveil a ground-breaking technology for the fashion industry that will make shopping for fashion online easier and more enjoyable than ever before," said Chris Morton, Lyst CEO and co-founder. "Integrated checkout underscores our commitment to simplifying the online shopping experience by making the transaction process more convenient for both customers and brand partners."

Additional partners joining Lyst's integrated checkout in the coming weeks include: HUDSON Jeans, Rag & Bone, Erin Fetherston, Cynthia Rowley, Trina Turk, Madison Los Angeles, Intermix, Need Supply Co., Edon Manor, the Yoox Group, 7 For All Mankind, Ledbury and more.

Lyst currently draws 2 million monthly unique visitors, driving tens of millions of dollars in sales to the retailers and designers it partners with around the world. The launch of integrated checkout is expected to accelerate sales and conversion rates of participating retailers and designers. Additional partners will be announced in the coming months.

"Lyst has been a tremendous partner for us since 2012 and has quickly grown into being one of our top affiliates," said Kobie Fuller, CMO of REVOLVEclothing and Forward by Elyse Walker. "We are thrilled to now offer our customers the ease and convenience of purchasing through Lyst, which we believe will benefit our valued shoppers and allow us to grow our business even further."

ABOUT LYST is a personalized fashion marketplace that helps millions of people across 180 countries to discover more of the fashion they love. Shoppers on Lyst create their own personalized shopping feeds by following their favorite designers, stores and style influencers, allowing them to shop over 7,000 designers and hundreds of stores worldwide, in one place. Launched in 2011, Lyst is headquartered in London, with American operations running out of its New York office.