Advanstar Licensing, organizers of Licensing Expo, the world's largest and most influential licensing industry event, today announced that more than 40 fashion brands are confirmed to exhibit at the upcoming Expo. Licensing Expo is taking place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nevada.
Chris DeMoulin, President of Licensing at Advanstar, and former President of MAGIC Market Week, has led a focused drive to develop fashion brands at the show. The show floor has been re-merchandised by brand category with The Fashion District serving as a home to fashion and accessories brands looking to grow their business through brand extensions and international distribution. Fashion licensing is the largest sector in the $185 billion licensing market and represents $37 billion at retail. The fashion brands exhibiting will use the show to build a network of licensees, expand international distribution, develop retail exclusives and find brand collaboration partners.
Chris DeMoulin, President of Advanstar Licensing, commented: "Like a microcosm of MAGIC Market Week, brands from every segment of the fashion industry will unite at the show to make licensing deals that could change their businesses forever. We are providing a forum in which brands can meet with manufacturers and retailers from all product categories, from housewares, home decor and accessories through to digital apps and consumer electronics."
More than 5000 brands will be represented at the show, with The Fashion District premiering Authentic Brands Group properties, including Marilyn Monroe, Judith Leiber, Adrienne Vittadini, Taryn Rose, Hart Schaffner Marx and Hickey Freeman.
"We are excited to present our portfolio of fashion and luxury brands as a key exhibitor in the Fashion District of Licensing Expo," said Nick Woodhouse, President and Chief Marketing Officer at Authentic Brands Group. "Licensing Expo does a phenomenal job connecting best-in-class licensor and licensee attendees dedicated to formulating strong and rewarding business partnership opportunities."
Other new and notable brands include Crocs, Da Vinci, Rock and Roll Religion, Nat Nast, ale by Alessandro Ambrosio, Liz Lange, Wize and Ope, AND1, Blue Pearl and ABS by Allen Schwartz.
Armand Marciano, Co-owner at ABS commented "As ABS by Allen Schwartz looks to continue to build our brand globally the Fashion District at Licensing Expo will provide us with the platform and the opportunity to connect with the best partners to drive these growth initiatives."
Celebrity trainer and innovative fitness pioneer Tracy Anderson will also utilize The Fashion District as the launch pad for the Tracy Anderson brand's global expansion.
For more information and to register for free to visit www.licensingexpo.com.
About Licensing Expo
Licensing Expo is the licensing industry's largest annual event. A trade show for leveraging properties and brand equity to develop merchandise, Licensing Expo attracts more than 400 exhibitors representing more than 5,000 brands and properties in entertainment; sports; fashion and apparel; publishing; art and design; automotive; animation/anime; home and housewares; and lifestyle. Exhibitors include Fortune 500 consumer brands, film studios, publishing houses and other creative agencies. Attendees from more than 80 countries represent the world's leading retailers, licensees, manufacturers, distributors and licensing agents. Licensing Expo is owned and organized by Advanstar Communications, Inc., is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), and is affiliated with License! Global magazine and Brand Licensing Europe.
About Advanstar Communications Inc.
Advanstar Communications Inc., producer of Licensing International Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The brands ABG owns include Marilyn Monroe®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Exclusively Misook®, Christopher Blue®, Prince®, Ektelon®, Viking®, TapouT®, Sportcraft®.
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