STEELIO Watch Brand Launch in Singapore
American watch designer Steelio, Inc. is proud to announce the launch of the STEELIO® brand of fine watches in Singapore. Through an exclusive master distribution agreement with Metallurgy Pte Ltd., STEELIO® timepieces will be sold through Metallurgy's chain of company-owned boutique stores and authorized dealer network in Singapore.
Metallurgy Pte Ltd. was founded 2005 and is a leading jewelry designer, distributor and retailer based in Singapore. Its in-house brand, The M+Y STEEL Jewelry Collection is distributed in over 13 countries and at more than 240 authorized dealer locations worldwide. Metallurgy® is a leader in contemporary stainless steel jewelry and accessories and is continuously globalizing at an ascending pace.
The STEELIO® collection of fine watches are created from 316L surgical stainless steel combined with other innovative and unique materials such as aluminum and carbon fiber. Designs inspired from racing, aviation and marine seek to capture a wide array of styles which range from traditional horological influences to the evolution of modern design.
STEELIO® watch models are equipped with the finest movements made in Japan, which offers precision and reliability that you can count on. The company's timepieces are water-resistant, with its various models ranging from 100 to 300 meters and are fitted with scratch-resistant dial crystals giving you durability that you need for your daily wear. Final watch assembly and packaging is finished in the U.S.A. and each timepiece undergoes stringent quality control measures that are performed in-house to ensure the highest standard of craftsmanship which is backed by the company's guarantee.
Steelio, Inc. is a designer and distributor of the STEELIO® brand of fine watches, headquartered in San Francisco, California, U.S.A. with additional offices in Europe and Asia. The company was launched in 2012 by its CEO, Henry Horn, an investor and watch aficionado who was inspired to create an American brand of fine watches that would appeal globally to all demographics alike. The Steelio name originated from the words "Steel Innovations", which is what the company aspires to create with each and every new product that it releases. STEELIO® timepieces are marketed in over 12 countries and are available for sale online at Steelio.com and through authorized dealers worldwide.
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