Unlike most fans at this year's Gildan® New Mexico Bowl, Hartford area resident Toni Reilly will be rooting equally hard for both teams – not to win, but to score as much as possible.

Reilly is the winner of Gildan's "Touchdowns for Tuition" sweepstakes that will award her $1,000 toward a college scholarship for every touchdown scored during the game.

The East Windsor, CT., resident is a UConn fan, but is willing to put her allegiances aside for one day when the University of Arizona takes on the University of Nevada, Reno, in the season's first college football bowl game, December 15 in Albuquerque.

"My husband is a youth football coach who stresses defense, but for one game I'm sure he wouldn't mind seeing two high-powered offenses taking over," said Reilly, a mother of three, including an 18-year-old son at the University of Hartford.  "We're huge football fans, so this will certainly be one of the most exciting games we'll ever see, for a variety of reasons."

Gildan, a global supplier of quality branded activewear, underwear and socks, will host Reilly and her family at the bowl game at the University Stadium in Albuquerque.  A maximum of $10,000 in scholarship funds will be awarded to the lucky family.

"As the proud sponsor of the Gildan® New Mexico Bowl, we wanted a way to build excitement for the game and make it unique and rewarding for one parent who could benefit from a college scholarship," said Rob Packard, vice president, marketing & merchandising, branded apparel, Gildan.  "It should certainly be an exciting event for our winner, as well as all the fans at the Gildan® New Mexico Bowl."

The Gildan® New Mexico Bowl, owned and operated by ESPN Regional Television (ERT), will kick off the collegiate bowl season for the fourth consecutive year, airing on ESPN and ESPN HD Saturday, December 15, 2012.

About Gildan

Gildan is a marketer and vertically-integrated manufacturer of quality branded basic family apparel, including T-shirts, fleece, sport shirts, socks and underwear. The Company sells its products under a diversified portfolio of Company-owned brands, including the Gildan®, Gold Toe® and Anvil® brands and brand extensions, as well as under licensing arrangements for the Under Armour® and New Balance® brands. The Company distributes its products in printwear markets in the U.S. and Canada, where Gildan® is the industry-leading brand, and the Company is increasing its penetration in international markets. Gildan also continues to develop its presence as a consumer brand distributed through U.S. retailers. The Company is one of the largest suppliers of athletic, casual and dress socks for a broad spectrum of retailers in the U.S., and is increasing its penetration as an underwear and activewear brand.

With more than 30,000 employees worldwide, Gildan owns and operates highly efficient, large-scale, environmentally and socially responsible manufacturing facilities primarily located in Central America and the Caribbean Basin, which are strategically located to serve the replenishment needs of its customers in North America. More information about the Company and its corporate citizenship practices and initiatives can be found at its corporate websites www.gildan.com and www.genuinegildan.com, respectively.

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