Bare Necessities Celebrates 30 Years of Calvin Klein Underwear with Digital Lookbook
It's like Marky Mark and Kate Moss are back in sexy underwear, primping for the 21st Century!
Bare Necessities has launched an online digital lookbook in celebration of Calvin Klein's 30 years of iconic underwear, and it's the hottest photo spread since Marky Mark strutted his stuff for photographer Herb Ritts in 1992.
Bare Necessities has been very busy in the digital space this year, pushing the technology envelope with innovative digital catalogs featuring the sexiest models and brands in the lingerie industry in amazing photosets.
In this new effort, Bare Necessities' hot photography and elegant design aesthetic are on full display, featuring hunky guys with chiseled abs and gorgeous women modeling fabulous underwear, bra and sleepwear styles, and edgy and seductive intimate fashion like only Calvin Klein can create.
The lookbook is interactive, featuring layers of lush video, bringing the sensational photography to life. You can check it out right now at http://www.barenecessities.com/CK.
"Discuss designer underwear and fashion, and no brand is as emblematic as Calvin Klein," said Jay Dunn, Chief Marketing Officer for Bare Necessities. "Mr. Klein once said his advertising was not intended to be provocative, it was intended to be exciting. Clearly, it was both, and we've attempted to capture that passion in our tribute to our friends at Calvin Klein."
As part of this historic campaign, Bare Necessities is offering FREE shipping on all Calvin Klein purchases through November 19, 2012, using the promo code X15OFF. Bare Necessities carries over 300 styles by Calvin Klein in sleepwear, bras, hosiery, shapewear, and underwear.Bare Necessities is the largest online specialty retailer of women's and men's branded and designer intimate apparel and lingerie. Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. In February of 2012, Bareplus.com was launched, providing a vast selection of intimate fashion exclusively for curvy women. Bare Necessities features over 180 national and international brands such as Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour, SPANX, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal, Hanky Panky, and many more!
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