Youth branding, upcycling, and green fashions all showcase the power of clever and informative labeling.
Clothing labels convey necessary information about a garment in order to make the customer's shopping process as easy as possible. However, sewing labels suggest more than the basic information; their design and overall sensibility can speak to a brand's savvy, ideology, and trendiness. Hi-Tech Printing & Labeling Inc. understands this and strives to create the most fashionable, durable, and affordable printed fabric and woven labels on the market. After all, recognizable and chic labeling leads to greater brand recognition and, thusly, sales.
What happens, however, when a label's popularity backfires and counterfeiters start benefitting from their mass-appeal? This not only dilutes sales for a company, it hurts the brands through the association of inferior products with the group. Government agencies know this, which is why they destroy counterfeit articles of clothing once confiscated. Many brands are trying to curb the possibility of counterfeiting by using cleverly designed fabric labels to guarantee the uniqueness of their garments. Hi-Tech Printing & Labeling Inc. can work with any brand to help come up with solutions to this issue. Some companies, for example, come up with complex, luxurious labels that are inimitable to counterfeiters due to their quality. Others partner with Hi-Tech Printing & Labeling Inc. to come up with scannable codes that take advantage of new technologies.
There are other solutions to knock-off goods. A charity in the UK is using tainted merchandise—and their own sewing labels—for the force of good. According to BBC, the Coventry Cyrenians asked for counterfeit clothing from government authorities who seized them. They're giving the items to fashion students, who remove the fraudulent labels and branded embellishments and then repurpose the items as other items of clothing. They are attaching their own labels to these garments and then selling them to raise funds and awareness for the homeless charity. This new clothing label, which they're calling Refreshed, shows a clever use
It wasn't specified what is included on the label. It can be speculated, though, that it will include information about the charity and the process that led to the garment's creation. This declaration is similar to what many green and organic brands do when they turn to Hi-Tech Printing & Labeling Inc. for their labels. They want their ideologies to show, so they work with Hi-Tech Printing & Labeling Inc. to craft a stunning, fabric label dense with information. These companies then walk the walk by opting for one of Hi-Tech Printing & Labeling Inc.'s organic fabric label. Hi-Tech Printing & Labeling Inc. offers an abundance of green fabric labels: organic flat cotton labels, natural flat cotton labels, twill labels, and more. Choosing one of these tags is a way for a company to acknowledge that the environmental impact of every part of a garment matters.
For more information about innovations in fabric labels and purchasing labels for clothing, contact Hi-Tech Printing & Labeling Inc. by calling (213) 228-0001 or (800) 490-0405 or by going to www.fabriclabels.com.
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