Stetson, the iconic American brand, announces the much-anticipated launch of its first-ever online store,, which will begin full-service e-commerce efforts in October 2012. The site will provide consumers with a comprehensive shop that will offer all products under the Stetson brand, including hats, footwear, apparel, accessories, eyewear, home goods, and fragrance.

"We have always had a very high recognition and desirability level for our brand and have been keenly aware that we needed a place where we could showcase the world of Stetson under one roof," said Izumi Kajimoto, Chief Executive Officer of Stetson. "Our goal for the e-commerce site is to reach a wider fan base, while facilitating a conversation with consumers that will energize and stimulate the brand with their direct feedback." 

In addition to providing a unique and convenient shopping experience, the e-commerce site will showcase all things Stetson, including collaborative projects, limited edition collections, and exclusive shopping events and sales. The site will also serve as home for CenterStage, Stetson's music program that helps raise awareness for exciting new artists.

The creation of an e-commerce site is a natural progression for the classic American brand, which has a strong following both in this country and internationally. From its founding by John B. Stetson in 1865 to this day, Stetson has remained true to its heritage and to the timeless standards it represents. Stetson hats continue to embody the finest, uniquely American values, eloquently expressing them in a wide range of categories. Celebrity fans of Stetson include Matthew McConaughey, Ashton Kutcher, Thomas Jane and Brad Paisley.