Crimson Hexagon, a leading provider of Big Data analysis software that delivers business intelligence from social media and other data sources to global corporations, today announced that the New Balance Sales team has selected the Crimson Hexagon ForSight~ez_trade~ platform to gain vital consumer insights from social media conversation.

The Crimson Hexagon ForSight technology will assist the global athletic and lifestyle leader~ez_rsquo~s Sales team in making the partnering process with large retailers more collaborative. Crimson Hexagon~ez_rsquo~s ForSight platform also allows New Balance to approach retail partners with real data and consumer opinions crowd sourced from their target demographic, enabling them to make informed, smart purchasing decisions in an increasingly symbiotic partnership.

~ez_ldquo~It is exciting to see our technology used to help drive New Balance~ez_rsquo~s business by providing insight into consumer sentiment and potential new revenue streams,~ez_rdquo~ said Crimson Hexagon Senior Vice President of Sales and Marketing, Curt Bloom. ~ez_ldquo~We look forward to continuing to enhance their operations with vital business intelligence gathered from social media.~ez_rdquo~

Fast Company named Crimson Hexagon as one of the Top 10 Most Innovative Companies on the Web. Crimson Hexagon provides social intelligence software and services to some of the world~ez_rsquo~s largest and most respected companies. Powered by patented technology originally developed at Harvard University~ez_rsquo~s Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from Big Data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight~ez_trade~ platform delivers the industry~ez_rsquo~s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.

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