For the first time, House of Lords will proudly premiere their new "Route 66" men's clothing line in PROJECT at the MAGIC fashion trade show in Las Vegas, August 20-22. Additionally, House of Lords will showcase the rest of its signature line with an exhibit in the MENS/WEAR section of the MAGIC tradeshow.

"Route 66" takes a bold step forward by incorporating a vintage, distressed look – one of the biggest trends in fashion today – into the iconic House of Lords style. Distinctive washes, dyes and textures bring a casually aged yet still uniquely edgy feel to the everyday-wear shirts and jeans that House of Lords created for the new line.

House of Lords has previously made several clothing line debuts at MENS/WEAR, but this year's appearance at PROJECT is a first for the fashion-forward label. Founder Kevin Naim couldn't be more pleased.

"We're thrilled to be a part of PROJECT," says Naim. "With 'Route 66,' we continue to place the House of Lords look one step ahead of the industry, by taking the hottest trends and making them uniquely our own. PROJECT is the perfect venue to showcase our creativity and to introduce our cutting-edge fashion to new buyers and clientele. Because our clothing lines are available only through select boutiques and websites, we welcome this opportunity."

Buyers and the press can view the unveiling of the new line by visiting the House of Lords booth 21028 in the PROJECT section and booth 35098 in the MENS/WEAR section in the Mandalay Bay Convention Center.

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