BEARPAW Partners With Karina Smirnoff to Launch New Boot
BEARPAW Footwear, a global leader in footwear, is releasing their third product launch with professional dancer and Dancing with the Stars cast member, Karina Smirnoff. The new VESNA boot will be sold under The Karina Smirnoff Collection by BEARPAW and will be available at retail on August 8th at www.BEARPAWshoes.com and at top retailers, including Zappos.com, Amazon.com and Sportie LA. MSRP: $79.99
According to Randy McKinley, VP Global Marketing of BEARPAW, talks between BEARPAW and Karina Smirnoff started in 2010 after the BEARPAW team took notice of Karina wearing the 'Eva' boot while rehearsing backstage for Dancing with the Stars. McKinley says, "with experience designing all of her own DWTS costumes, Karina was excited to collaborate with us on BEAPRAW's KS Collection by Karina Smirnoff."
Smirnoff adds: When I was approached by BEARPAW about collaborating, it was a no-brainer, because I was already a fan of their boots. I really do have a passion for footwear, especially comfortable shoes, because my feet are always tired after hours of rehearsals!
The first shoe in the collection launched for Fall 2011 and was named the 'Capulet' in dedication to a performance, Smirnoff describes, was her most loved performance of the season. The 'Capulet' was followed by the collection's 'Aleyksa' boot for Winter 2011, which was a limited edition piece and was sold in key independent boutiques and online retailers.
BEARPAW's Mckinley, who is excited to have Karina on board, explains that the partnership has been a great way to further establish BEARPAW's brand name within the entertainment community. As a result, he says, "BEARPAW has continued to gain awareness with a new and existing customer base."
About BEARPAW Footwear:
Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by creating comfortable, stylish and fashion forward footwear. BEARPAW has carved out a niche area by providing customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW Footwear. By using the highest standards of craftsmanship BEARPAW can deliver the most stylish footwear while ensuring complete comfort. BEARPAW is based out of Citrus Heights California and is featured in retailers such as Macy's, Famous Footwear and Lady's Footlocker.
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