Legendary retailer joins forces with iconic supermodel to expand luxurious lifestyle brand
Legendary innovator and retailer, Frederick's of Hollywood, is excited to announce its collaboration with iconic supermodel Beverly Johnson to introduce The Beverly Johnson Luxurious Lifestyle Brand – an unprecedented line of beauty, skin and hair – to Frederick's customers. As the brand looks to bring more upscale product lines and experience to their stores and website, this collaboration kicks off the newly positioned Frederick's of Hollywood. Beverly Johnson is the first African-American to be recognized as a "Supermodel", and the first to grace the cover of Vogue magazine, forever changing the beauty ideal in the fashion world. The collaboration will kick off on August 1st online at www.fredericks.com and in Frederick's of Hollywood retail locations later this September.
The Beverly Johnson Luxurious Lifestyle Brand represents the highest quality products in hair, beauty and cosmetics, designed for women of all ages and ethnicities. The brand boasts a luxurious collection made up of three components: The Model Logic hair care line – crafted with Beverly Johnson's own personal favorite formulas; Beautiful Body by Beverly – a luscious, smoothing and hydrating collection of body products; and Flawless Skin – a line of skin care products formulated with all-natural botanicals, nutrients and emollients to help reduce the appearance of wrinkles and age spots.
"We are thrilled to offer our customers access to a world-renowned global expert in hair, beauty, cosmetics and fashion. The pioneering supermodel brings a wealth of experience, knowledge and added uniqueness to our brand," stated Don Jones, Frederick's of Hollywood's President and Chief Operating Officer. "Both Frederick's of Hollywood and The Beverly Johnson Luxurious Lifestyle Brand aim to empower women. In collaborating together, we are truly providing women with a complete luxurious beauty experience," added Beverly Johnson.
Ever expanding its offerings beyond intimate apparel, the premier retailer believes the addition of the Beverly Johnson brand positions Frederick's of Hollywood as a true lifestyle destination.
ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (NYSE MKT: FOH) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 118 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.
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