Throw Out Your Irons: to Spread Non-Iron and Wrinkle-Free Shirts from Coast to Coast

Foxcroft, the leader in non-iron shirts as well as lifestyle apparel for women, announces the launch of its first-ever e-commerce website.  Located at, this e-tail site will bring Foxcroft's signature prints and feminine, desk-to-dinner styles to women across the country.

Launching on July 30, 2012, will highlight the brand's signature non-iron and wrinkle-free shirt collection – crisp, tailored button-downs in an array of colors, prints and silhouettes – along with a selection of knitwear and pants.  Sizes will run from 4-18 and will also include plus-sized options in 14W – 24W.  Prices range from $76 for a non-iron shirt, to $92 for a printed cardigan, to $82 for a tailored pair of pants.

"We're thrilled about the launch of Foxcroft's first e-shop," says Tom Dietrich, President of The Apparel Group, the parent company of Foxcroft.  "Women from coast to coast of all ages and sizes who have been loyal fans of our collection will now have an easier way to find the perfect pieces that complement their timeless sense of style."

Available at Nordstrom stores as well as in Bloomingdale's, Von Maur, and hundreds of specialty stores across the U.S. and Canada, Foxcroft has, over the last 20 years, established itself as a versatile women's apparel brand with classic lines, a clean silhouette and a cult following for its popular non-iron shirts.  The launch of will allow women to browse and purchase a wider range from the brand, regardless of where they live.  Currently a $50 million business in North America, Foxcroft expects the e-commerce site to eventually account for 15% of total sales.

To celebrate the launch of the e-commerce site, Foxcroft is partnering with FabOverFifty as well as Time Inc.'s – two dynamic websites where women connect to share their personal style, give recommendations and enjoy fashion features and tips from experts.  The partnerships will include special promotions such as product giveaways and makeover contests.

In addition, Foxcroft is gearing up to celebrate its 25th Anniversary next year and will unveil its Foxcroft Silver collection of exclusive products online in honor of this industry milestone.

About Foxcroft and The Apparel Group Ltd.:

Foxcroft, owned by The Apparel Group Ltd., is a better-priced women's apparel collection that is distributed to more than 1,200 retailers throughout the U.S. and Canada, including Nordstrom, Bloomingdale's, Von Maur, and Inspired by signature patterns, vibrant colors and feminine shapes, Foxcroft is designed for the confident woman who enjoys a casual but polished look.

The Apparel Group Ltd. (TAG) designs branded and private label collections for some of the largest apparel companies in the country and is responsible for over $1.1 billion in annual retail sales. TAG's brand portfolio for women features Foxcroft™, an updated classics collection, and Paperwhite™, a bridge designer sportswear line. Its menswear brands include Maker & Co™, Damon™ dress shirts and the venerable Enro Shirt Company™, who has supplied customers with 100% cotton non-iron dress shirts for more than 90 years.

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