VLOV, Inc., which designs, sources, markets and distributes VLOV-brand casual, fashion-forward apparel for men in the People's Republic of China, today announced that the Company will be showing VLOV's 2013 Spring/Summer collection at the Mercedes-Benz Fashion Week in New York City.

Mr. Richard Wu, VLOV's CEO and Chief Designer, stated, "After the brand exposure and recognition within China that we received from participating at the Mercedes-Benz New York Fashion Week last fall, we want to thank the China Fashion Designer's Association for recommending VLOV for the second consecutive year to participate at the 2013 Mercedes-Benz Fashion Week in New York City."

Mr. Wu continued, "Due to the high level of interest that we received since being at fashion week last year, we are in the early stages of exploring opportunities of bringing VLOV apparel outside of mainland China. We do not anticipate that this will happen immediately, rather the entrance into other markets will take time so that the introduction further enhances our brand."

Mr. Wu has been recognized as a Top Ten Designer twice at the Mercedes-Benz China Fashion Week in 2010 and 2011 for VLOV's Spring/Summer collections.

About VLOV, Inc.

VLOV, Inc., a leading lifestyle apparel designer based in China, designs, sources, markets and distributes VLOV brand fashion-forward apparel for men ages 20 to 45 throughout China. As of June 30, 2012, VLOV products were sold by its distributors at 414 points of sale across northern, central and southern China, as well as at 18 stores in Fujian Province owned and operated by VLOV.

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