GUESS To Partner With Tiesto
GUESS, the denim-based lifestyle brand, announces that the company is embarking on a comprehensive collaboration with legendary DJ and producer Tiesto that will include a limited-edition capsule collection and branded performances around the world.
"When I first met Tiesto, I was really so impressed," said Paul Marciano, CEO and Creative Director for GUESS? Inc. "We connected right away on both a personal and professional level. He is more than just a DJ - he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous and sexy GUESS lifestyle."
"GUESS has been a pioneer in fashion for 30 years," said Tiesto. "I've been a fan of the brand for a long time. It's really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB LIFE."
Beginning in August, the Limited Edition Tiesto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores and at department and specialty stores. The apparel collection will follow in October for women and men. The 22 piece line is inspired by the growing power of electronic music and lifestyle surrounding it in today's pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatments with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiesto performance, and leather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiesto logo in black and electric blue.
Tiesto's performances will span the globe beginning July 23rd in Ibiza continuing through 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.
A dedicated microsite, with the URL of tiesto.guess.com, will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.
Tiesto has transcended musical genres to create a global "Tiesto" brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 12 million friends on Facebook, 1+ million followers on Twitter, more than 300 million hits on YouTube, a globally syndicated Club Life Radio Show and his Club Life Podcast (#1 music podcast on iTunes globally), not to mention having played to millions live around the world, Tiesto has truly become a universal phenomenon. Tiesto has worked with superstars such as Kanye West, Coldplay, Gotye, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more. 2012 has seen Tiesto achieve new heights in his stellar career - launching his very own Club Life Radio Channel on Sirius XM, releasing his AKG by Tiesto headphone range and iPhone app, along with his hugely successful Club Life - Volume Two Miami album. Headline performances at festivals around the world, residencies at Pacha in Ibiza and the Wynn in Las Vegas, as well as his upcoming Club Life College Invasion Tour in October, all promise to make this year Tiesto's biggest yet.
ABOUT GUESS? INC.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more
Thank you for reading this news on the Fashion Newspaper.