La Perla, the Italian luxury brand, announces the opening of its newest boutique at the prestigious Bal Harbour Shops.  

The boutique will house the entire La Perla corsetry collection, and La Perla Mare swimwear year-round to cater to the Bal Harbour clientele.  Additionally, the new location will feature exclusive pieces from La Perla, as well as the Jean Paul Gaultier Collection Createur.

The boutique has been designed with an intimate and elegant environment.  The interior reflects the elements of global La Perla boutiques, yet it also presents unique touches in line with the aesthetics of the Bal Harbour Shops.  The open layout showcases the collections and ivory backdrops highlight the craftsmanship of each piece.  Private shopping appointments and bridal concierge services are available to ensure the highest level of personal service.

The boutique opened its doors in mid-June and the company will celebrate the Grand Opening with an exclusive preview hosted by Creative Director Giovanni Bianchi at the Soho Beach House later this month.

The La Perla brand continues to focus on its retail boutiques throughout North America with the recent signing of a new lease for its Soho boutique, which will relocate this fall.  "Our company owned La Perla boutiques continue to be an important part of our growth strategy," said Suzy Biszantz, North America CEO.  "The new boutique in Bal Harbour and relocation of our Soho location will showcase our global brand and distinctive designs while offering exceptional service."

The new location is:
The Bal Harbour Shops, 9700 Collins Avenue, 2nd Floor, Bal Harbour, FL 33154

The store hours are:
Sunday 12pm-6pm
Monday - Saturday 10am-9pm
Phone number 305.864.3173

*Additional store photography available upon request.

About La Perla
Founded in 1954, La Perla is a leading Italian-based brand of luxury intimate apparel, swimwear and pret a porter. The company's elegant and sophisticated lingerie is sold through an international network of company-owned boutiques, prestige department stores, high-end shops and online at   

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